Job Description

Company Summary

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards—from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

Position Summary

We are seeking an experienced and dynamic Club & Digital Sales Associate Manager to oversee and grow our exclusive wine and spirits club and our sales within the digital space. Digital Sales encompasses all E-Commerce initiatives for both members and the general mailing list. This individual will be assisting club managers with the management of club memberships, driving sales, enhancing communication with club members, working on digital sales engagement projects to garner sales, and ensuring that members receive personalized, white-glove service experience. This role will play a key part in increasing membership, managing special releases, and allocating select products to key consumers. The ideal candidate will have a deep passion for wine or spirits, and a keen focus on enhancing the overall club experience and sales within ecommerce. They will have a strong sales focused approach.

Key Responsibilities

Club Membership Management:
Work on wine and spirits club memberships, ensuring seamless sign-up, retention, and renewal process.
Implement strategies to increase club membership, focusing on attracting new members while maintaining strong relationships with existing ones.
Manage flawless execution of club shipments, including creating club allocation releases, prebilling communication to processing, credit card decline follow-up, through fulfillment and successful delivery.
Sales & Revenue Growth:
Drive sales efforts through targeted promotions, special offers, and seasonal campaigns aimed at both current and potential club members.
Drive Sales efforts through ecommerce initiatives.
Monitor KPIs related to Average Order Value (AOV), membership retention, and overall sales performance. And provide solutions and opportunities for any gap solving needs up through leadership.
Work closely with the marketing and sales teams to identify opportunities for upselling, cross-selling, and exclusive product offerings.
Work closely with winemaking and the Brand teams for any new offerings or club exclusive DTC wines.
Work closely with Ops, Hospitality and Inventory teams to ensure sku sell out and continue excitement around customization options.
Work with Hospitality team for continued engagement and training of all onsite, customer facing team members to encourage club acquisitions, retention and tenure.
Support DTC Sales Team on offsite events and occasions – planning, execution and follow up after events. May require some travel.
Club Communication & Engagement:
Execute clear and compelling communication strategies to keep members engaged, informed, and excited about the club, including newsletters, emails, and social media.
Provide ongoing updates about special releases, new offerings, limited-edition products, and club member-only events.
Serve as a back-up point of contact for club members, addressing any inquiries, concerns, or special requests in a timely and professional manner. First point of contact is Loyalty Concierge; and therefore, this role will work in tandem with said Concierge.
Special Releases & Allocations:
Coordinate the release and allocation of special or limited-edition products to high- value members, ensuring fair distribution and a seamless experience for those receiving exclusive offerings.
Work closely with the product and procurement teams to forecast inventory needs for special releases and new product introductions.
Client Care & Personalized Service:
Collaborate with Client Care and Loyalty Coordinators to provide members with exceptional, personalized service. This includes offering bespoke recommendations, ensuring personalized touches in all communications, and facilitating special requests.
Oversee the coordination of exclusive events or tastings, ensuring every detail is tailored to the preferences and needs of the club members.
Oversee Loyalty Coordinators onsite presence to encourage white glove, personalized service.
Work with the Hospitality team to surprise and delight returning members, personalization of menus and experiences to enhance club loyalty, engagement, retention and tenure.
Reporting & KPIs:
Regularly report on membership growth, sales trends, and key performance indicators (KPIs) such as AOV, member retention, member visitation and customer satisfaction metrics.
Analyze data to identify opportunities for improvement in member experience, retention strategies, and revenue growth.

Key Performance Indicators (KPIs)

Membership growth rate
Average Order Value (AOV) per member
Member retention rate
Event attendance and engagement levels
Special release sales volume and member satisfaction

Qualifications

Proven experience in managing a wine or spirits club, wine or spirits sales, or similar membership-based services.
A sales focused mindset with a passion to drive sales through relationship building and direct selling efforts.
Strong understanding of wine, spirits, or the beverage industry, with a passion for educating and engaging club members.
Excellent interpersonal and communication skills, with the ability to build and nurture long-term relationships with high-value members.
Understanding of the Ecommerce space and bring a creative mindset to building sales through the club and ecomm platforms.
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Experience with CRM systems and data analysis tools to measure KPIs and develop actionable insights.
A collaborative team player, with the ability to work closely with client care, marketing, and sales teams.
A high standard of customer service, with a commitment to delivering a luxury, white-glove experience.
Proficient in computer systems and a willingness to learn and adapt to new POS and software systems.

Preferred

Knowledge of wine or spirits inventory management and allocation practices.
Sales Experience
WSET 2 or 3 wine and spirits or certification equivalent
Experience in event planning and coordinating exclusive member events or experiences.
Prior experience with a luxury brand or high-touch customer service environment

Location

Field Office - CA - Napa/Sonoma/Solano

Additional Locations

Job Type

Full time

Job Area

Hospitality & Retail

The Salary Range For This Role Is

$83,300.00 - $125,000.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Qualifications

Proven experience in managing a wine or spirits club, wine or spirits sales, or similar membership-based services
A sales focused mindset with a passion to drive sales through relationship building and direct selling efforts
Strong understanding of wine, spirits, or the beverage industry, with a passion for educating and engaging club members
Excellent interpersonal and communication skills, with the ability to build and nurture long-term relationships with high-value members
Understanding of the Ecommerce space and bring a creative mindset to building sales through the club and ecomm platforms
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
Experience with CRM systems and data analysis tools to measure KPIs and develop actionable insights
A collaborative team player, with the ability to work closely with client care, marketing, and sales teams
A high standard of customer service, with a commitment to delivering a luxury, white-glove experience
Proficient in computer systems and a willingness to learn and adapt to new POS and software systems

Benefits

Average Order Value (AOV) per member
Member retention rate
$83,300.00 - $125,000.00
Our compensation is based on cost of labor
For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum
An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable
The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law

Responsibilities

Digital Sales encompasses all E-Commerce initiatives for both members and the general mailing list
This individual will be assisting club managers with the management of club memberships, driving sales, enhancing communication with club members, working on digital sales engagement projects to garner sales, and ensuring that members receive personalized, white-glove service experience
This role will play a key part in increasing membership, managing special releases, and allocating select products to key consumers
The ideal candidate will have a deep passion for wine or spirits, and a keen focus on enhancing the overall club experience and sales within ecommerce
They will have a strong sales focused approach
Club Membership Management:
Work on wine and spirits club memberships, ensuring seamless sign-up, retention, and renewal process
Implement strategies to increase club membership, focusing on attracting new members while maintaining strong relationships with existing ones
Manage flawless execution of club shipments, including creating club allocation releases, prebilling communication to processing, credit card decline follow-up, through fulfillment and successful delivery
Sales & Revenue Growth:
Drive sales efforts through targeted promotions, special offers, and seasonal campaigns aimed at both current and potential club members
Drive Sales efforts through ecommerce initiatives
Monitor KPIs related to Average Order Value (AOV), membership retention, and overall sales performance
And provide solutions and opportunities for any gap solving needs up through leadership
Work closely with the marketing and sales teams to identify opportunities for upselling, cross-selling, and exclusive product offerings
Work closely with winemaking and the Brand teams for any new offerings or club exclusive DTC wines
Work closely with Ops, Hospitality and Inventory teams to ensure sku sell out and continue excitement around customization options
Work with Hospitality team for continued engagement and training of all onsite, customer facing team members to encourage club acquisitions, retention and tenure
Support DTC Sales Team on offsite events and occasions – planning, execution and follow up after events
May require some travel
Execute clear and compelling communication strategies to keep members engaged, informed, and excited about the club, including newsletters, emails, and social media
Provide ongoing updates about special releases, new offerings, limited-edition products, and club member-only events
Serve as a back-up point of contact for club members, addressing any inquiries, concerns, or special requests in a timely and professional manner
First point of contact is Loyalty Concierge; and therefore, this role will work in tandem with said Concierge
Coordinate the release and allocation of special or limited-edition products to high- value members, ensuring fair distribution and a seamless experience for those receiving exclusive offerings
Work closely with the product and procurement teams to forecast inventory needs for special releases and new product introductions
Client Care & Personalized Service:
Collaborate with Client Care and Loyalty Coordinators to provide members with exceptional, personalized service
This includes offering bespoke recommendations, ensuring personalized touches in all communications, and facilitating special requests
Oversee the coordination of exclusive events or tastings, ensuring every detail is tailored to the preferences and needs of the club members
Oversee Loyalty Coordinators onsite presence to encourage white glove, personalized service
Work with the Hospitality team to surprise and delight returning members, personalization of menus and experiences to enhance club loyalty, engagement, retention and tenure
Reporting & KPIs:
Regularly report on membership growth, sales trends, and key performance indicators (KPIs) such as AOV, member retention, member visitation and customer satisfaction metrics
Analyze data to identify opportunities for improvement in member experience, retention strategies, and revenue growth
Key Performance Indicators (KPIs)
Event attendance and engagement levels
Special release sales volume and member satisfaction

Club & Ecommerce Associate Manager

Job Type