E-commerce & Content Specialist

**About the Role**

Coghlan’s is a leader in creating outdoor and camping accessories that are functional, price-point accessible, and make camping more fun. We empower our customers to be equipped for great times outdoors by providing them with the right tools for the job, allowing them to be what we like to call a Camp Hero.

• *Specific Responsibilities**
• Manage Amazon Listings through Vendor Central and A+ Content
• Monitor and optimize advertising performance on Perpetua (Amazon and Walmart Ads)
• Assume ownership and maintenance of our Digital Asset Management platform
• Work closely with the Marketing Manager on a new social media strategy
• Manage the day-to-day of social media channels
• Assist with the coordination of photo and video shoots
• Create content for blogs and website
• Own review and sampling programs for Amazon and Walmart
• Monitor and own brand health and monitoring initiatives: respond to reviews and questions online
• Update brand websites and optimize for performance
• Bachelor’s Degree in marketing, or Creative Communications
• Amazon Seller Central & Vendor Central experience: 1 year (required)
• Content marketing and social media management experience: 2 years (required)
• Experience managing and optimizing PPC advertising campaigns: 2 years (required)
• Possess a strong knowledge of content marketing principles, SEO best practices, and effective product copywriting
• Working experience of Adobe Photoshop, Illustrator, and Lightroom
• Creative - can communicate a brand story in both written and visual formats
• Excellent written and verbal communication skills
• High attention to detail, highly organized, and able to manage projects independently
• Experience working with CMS platforms and intermediate understanding of HTML
• Agency experience (preferred)
• Photography experience considered an asset
• A passion for camping, outdoor recreation is an asset

Schedule

• 8 hour shift

Work Location: Hybrid remote in Winnipeg, MB