Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank

Capital One is a leading financial services company, and they are seeking a Marketing Manager to lead the Direct Mail marketing strategy for their Retail Bank division. This role will focus on developing and executing strategies to drive growth through the Direct Mail channel, collaborating with internal and external partners to optimize marketing efforts.

Responsibilities

• Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
• Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results
• Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
• Steward the maintenance and monitoring of channel efforts with internal team members & partners
• Keep pace with industry trends and best practices to drive channel innovation
• Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings
• Introduce new opportunities to drive business growth in an efficient & profitable manner

Skills

• Bachelor's Degree or Military experience
• At least 5 years experience in Direct Mail marketing
• At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals
• At least 5 years of experience with marketing analytics and optimization
• At least 5 years experience managing budgets
• At least 5 years of experience in Direct Mail creative strategy & execution
• 3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals
• 3+ years of marketing experience in financial services or another highly regulated industry
• 3+ years of experience working with cross-functional teams in a matrixed environment

Benefits

• Performance based incentive compensation
• Cash bonus(es)
• Long term incentives (LTI)
• Comprehensive, competitive, and inclusive set of health, financial and other benefits

Company Overview

• Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services. It was founded in 1994, and is headquartered in Mclean, Virginia, USA, with a workforce of 10001+ employees. Its website is http://www.capitalone.com.