Sem Manager

Join our team at Blazesoft and embark on an exciting journey in the gaming industry. Discover a workplace that combines the thrill of entertainment with a supportive and rewarding environment. Be part of a company that values its employees, offers advanced medical benefits, and creates unforgettable experiences through annual company trips to the Caribbean. Together, let's build a brighter future and redefine the world of gaming.

• *Position Overview**:

As the SEM manager at Blazesoft, you will be responsible for developing, executing, and optimizing complex, large-scale Google Ads campaigns to drive impactful results across our multi-brand accounts, with a focus on the North American market in the iGaming industry. This role requires a deep understanding of Google Ads platform functionalities, extensive experience in managing campaigns with multi-million budgets, and a proven track record of delivering exceptional performance within the iGaming space. You will work closely with our cross-functional teams to ensure that our brands reach the right audience and drive player engagement and revenue growth. Your data-driven approach and creative thinking will be crucial in achieving our marketing goals.

• *Key Responsibilities**:
• Develop and execute data-driven search engine marketing (SEM) to drive business outcomes within the iGaming industry
• Develop, manage and optimize multi-million paid search campaigns (Search, Performance Max, Demand Generation)
• Collaborate cross-functionally with brands, creative, and data teams to ensure campaign alignment, platform best practices, reporting, and knowledge sharing
• Continuously and proactively analyze and report on campaign performance, identifying opportunities for optimization
• Stay abreast of industry trends and best practices to maintain a cutting-edge approach to SEM.
• Align on keyword strategy in collaboration with our SEO Manager to enable a win, pass, play keyword framework
• Write compelling ad copy which is consistent with marketing messaging across all business units
• Create and implement testing opportunities to showcase the value added of search marketing efforts to campaigns and the overall business.
• Proactively identify growth opportunities and spearhead the implementation of innovative advertising strategies for the American iGaming market
• Ensure all campaigns adhere to platform policies, client guidelines, and legal/regulatory requirements, especially within the iGaming industry
• *Requirements**:
• Google Ads Certified.
• Prior work experience in iGaming is required.
• 5 years of experience in a Paid Search role managing large-scale, multi-million dollar Google Ads campaigns, with a focus on the North American market and the iGaming industry
• Knowledge of bid management tools, Customer acquisition, and Retention strategy
• Experience with Tag Manager and Pixel Tracking setup
• An analytical thinker with the ability to effectively turn reporting and analysis into actionable insights and execution plans.
• Ability to develop a POV and implications based on data and present findings to key stakeholders.
• Collaborative and positive attitude with a passion for questioning assumptions and answering questions with data in order to unlock value for the enterprise.
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
• *Benefits**:
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Medical and Health Benefits**

We provide our employees with medical benefits, including dental, vision, prescription coverage, medical coverage, and health benefits.

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Compensation**

We offer competitive salaries and annual bonuses based on individual performance and over achievement, as well as on the company's results.

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Career Development**

We promote leadership opportunities and continued learning by offering paid courses that will expand knowledge and expertise, mentorship, and the opportunity to attend profile networking events worldwide

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Unique Perks**

Some company initiatives we run, tailored to our culture of celebration, include holiday parties, an annual trip to the Caribbean, anniversary celebrations, weekly ‘Happy Friday’ lunches, and a world of other fun experiences

• *How to Apply**:

If you're ready to level up your career and join an exciting gaming company, please submit your resume and preferably a cover letter highlighting your relevant experience.

Department Name

• *Marketing and Media Department**

Date Opened

• *02/13/2025**

Industry

• *Technology**

Job Type

• *Full time**

Work Experience

• *5+ years**

City

• *Vaughan**

State/Province

• *Ontario**

Country

• *Canada**

Zip/Postal Code

• *L4K 2K1