1 day ago Be among the first 25 applicants

This range is provided by Black Spectacles. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range$125,000.00/yr - $160,000.00/yr

About Black SpectaclesAre you a data-driven marketer passionate about driving growth in the B2C space?AtBlack Spectacles , we're the leader in our space, with the strongest brand, a thriving business, and an incredible opportunity for growth. As an entrepreneurial company, we have ambitious plans to support the architecture community, fostering a collaborative environment where creativity and professionalism thrive. We know that success in any marketing role depends on the right support, resources, and brand recognition—and at Black Spectacles, you'll have all three.We're seeking aSenior Marketing Managerto lead our e-commerce strategy and execution while also supporting demand generation efforts for our sales team.This is ahands-on leadership rolethat requires deep expertise ine-commerce,SEO, organic search, database management, thought leadership,andsocial media marketing . As a key member of our leadership team, you'll oversee marketing initiatives, mentor team members, and collaborate with vendors to drive measurable results.At Black Spectacles, you'll benefit from:A team that lives and celebrates our values daily

Regular opportunities to see and feel the impact of your work

A fully remote work environment, complemented by semi-annual company trips to build connectionsBlack Spectacles has been recognized by Great Place to Work and Built In as a great place to work, by the American Institute of Architects for the national impact we're having on the profession of architecture, and by Inc Magazine as one of the fastest growing companies in the country.Our Ideal TeammateWe're looking for someone who:Is passionate about architecture and making an ambitious impact on the Architecture and Design community

Thrives in a hands-on role that also involves mentoring and leading a team

Takes ownership and accountability for their work

Encourages calculated risks and shares ideas in a safe, supportive environment

Takes a world-class approach to their responsibilities and values collaborationAt Black Spectacles, we live our values through excellence, innovation, and taking care of our people.Role OverviewAs Senior Marketing Manager, you'll lead the growth of our e-commerce channel, elevate our brand, and contribute to lead generation. This role blends active execution with strategic oversight to manage campaigns across SEO, organic search, and other key marketing channels. We offer a competitive base salary of $125,000 to $160,000, commensurate with experience and qualifications.To thrive in this role, you'll exemplify behaviors aligned with our mission and values: excellence, collaboration, innovation, commitment, accountability, and ownership. You should bring a passion for learning and growth, work effectively within a team, and actively contribute to a results-driven, innovative cultureResponsibilitiesE-commerce Growth:Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels

Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends

Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversionsTeam Collaboration & ManagementOversee and support a small internal team; coordinate closely with agency partners

Align with product, sales, and creative teams on campaign goals and messagingMarketing & Lead Generation:Develop and implement demand generation campaigns to drive qualified leads for the sales pipeline

Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel

Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads

Collaborate with sales to enhance lead handoff and conversion ratesDigital Strategy & Analytics:Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets

Leverage analytics platforms like Google Analytics and HubSpot to monitor performance and identify areas for improvement

Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomesRequirements6+ years of digital marketing experience with a proven track record in E-commerce growth

Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting)

Strong proficiency in Google Analytics and data-driven strategy development

Deep knowledge of SEO, organic search, database management, and segmentation strategies

Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility

Experience managing internal team members and collaborating with external vendors

Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment

Bachelor's degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred

Exhibits integrity, honesty, and professionalism in all interactions, fostering trust, accountability, and collaboration within the team and organization

Ability to travel for in-person team gatheringsBenefitsWork From Home: Enjoy the flexibility of working remotely year-round

Comprehensive Benefits: Starting day one, access to BCBS Health, Dental, Vision, Disability, and Life Insurance coverage

Savings & Retirement Plans: Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%

Generous Paid Time Off: Accrue up to 3 weeks of vacation annually, along with 8 holidays, 2 floating holidays, and up to 1 week of sick leave

Referral Program: Earn rewards by referring top talent to our team

Team Building: Enjoy semi-annual team gatherings and events that foster collaboration and camaraderieIf you're ready to take the next step in your career and make a significant impact at Black Spectacles , please submit your resume and explain why you're interested in this role. We look forward to considering your application!Black Spectacles is an equal-opportunity employer.

Seniority levelSeniority level Mid-Senior level

Employment typeEmployment type Full-time

Job functionJob function Marketing

Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Black Spectacles by 2x

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Qualifications

This is ahands-on leadership rolethat requires deep expertise ine-commerce,SEO, organic search, database management, thought leadership,andsocial media marketing
You should bring a passion for learning and growth, work effectively within a team, and actively contribute to a results-driven, innovative cultureResponsibilitiesE-commerce Growth:Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels
Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting)
Strong proficiency in Google Analytics and data-driven strategy development
Deep knowledge of SEO, organic search, database management, and segmentation strategies
Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility
Experience managing internal team members and collaborating with external vendors
Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment
Exhibits integrity, honesty, and professionalism in all interactions, fostering trust, accountability, and collaboration within the team and organization
Ability to travel for in-person team gatheringsBenefitsWork From Home: Enjoy the flexibility of working remotely year-round

Benefits

Your actual pay will be based on your skills and experience — talk with your recruiter to learn more
Base pay range$125,000.00/yr - $160,000.00/yr
Regular opportunities to see and feel the impact of your work
A fully remote work environment, complemented by semi-annual company trips to build connections
We offer a competitive base salary of $125,000 to $160,000, commensurate with experience and qualifications.To thrive in this role, you'll exemplify behaviors aligned with our mission and values: excellence, collaboration, innovation, commitment, accountability, and ownership
Comprehensive Benefits: Starting day one, access to BCBS Health, Dental, Vision, Disability, and Life Insurance coverage
Savings & Retirement Plans: Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%
Generous Paid Time Off: Accrue up to 3 weeks of vacation annually, along with 8 holidays, 2 floating holidays, and up to 1 week of sick leave
Referral Program: Earn rewards by referring top talent to our team

Responsibilities

As a key member of our leadership team, you'll oversee marketing initiatives, mentor team members, and collaborate with vendors to drive measurable results
At Black Spectacles, you'll benefit from:A team that lives and celebrates our values daily
Thrives in a hands-on role that also involves mentoring and leading a team
Takes ownership and accountability for their work
Encourages calculated risks and shares ideas in a safe, supportive environment
Role OverviewAs Senior Marketing Manager, you'll lead the growth of our e-commerce channel, elevate our brand, and contribute to lead generation
This role blends active execution with strategic oversight to manage campaigns across SEO, organic search, and other key marketing channels
Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends
Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions
Team Collaboration & ManagementOversee and support a small internal team; coordinate closely with agency partners
Align with product, sales, and creative teams on campaign goals and messagingMarketing & Lead Generation:Develop and implement demand generation campaigns to drive qualified leads for the sales pipeline
Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel
Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads
Collaborate with sales to enhance lead handoff and conversion rates
Digital Strategy & Analytics:Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets
Leverage analytics platforms like Google Analytics and HubSpot to monitor performance and identify areas for improvement
Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomesRequirements6+ years of digital marketing experience with a proven track record in E-commerce growth

Senior Marketing Manager, E-commerce

Job Type