Senior Global Marketing Manager, Digital and Content Strategy job at Bio-Techne. San Jose, CA.

Senior Global Marketing Manager, Digital and Content Strategy

Qualifications Bachelor’s degree required, preferably in Biology, Biochemistry or related discipline

7 years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences

Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment

Proficient strategic thinker with robust written and verbal communication capabilities

Capable of planning, executing, and assessing initiatives with a compelling sense of urgency for driving tangible outcomes

Embraces a collaborative approach in developing and disseminating strategies, tactics, and analytics, showcasing a history of fostering alignment within cross-functional teams

Highly self-motivated, adept at managing and prioritizing multiple projects simultaneously

Given potential interactions spanning the division, regions, and Corporate, possesses strong strategic business acumen and the ability to establish credibility and exert influence

Exhibits creativity, problem-solving acumen, and robust analytical and execution skills

Upholds Say-Do accountability and demonstrates tenacity to see tasks through to completion

Initiates action and rapidly acquires knowledge, serving as a catalyst for motivating and inspiring others, leading by example

Displays proficiency in digital marketing, translating metrics, and showcasing proven success in display advertising, search engine marketing and optimization, social media, video, and automation strategies

Proficient in developing and managing metrics dashboards and reports, extracting meaningful insights from data

Possesses a keen creative intuition for design and messaging that resonates with customers, leveraging insights from past campaigns to enhance performance

Competent in managing project scope, budget, and schedule to ensure timely completion of project deliverables

Travel is required (~25%); including international

Responsibilities This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions Division

The successful candidate will be a proven, results oriented leader who will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targets and other annual operating plan objectives

Formulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunities

Foster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholders

Develop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertising

Work closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiences, aligning marketing initiatives with the buyer journey

Create and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolio

Monitor campaign/program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performance

Plan and participate in key events, webinars, and virtual engagements to enhance thought leadership

Propose and execute customer and market research programs to yield valuable market insights and actionable business outcomes

Manage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investment

Engage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as needed

Perform additional related duties as required and assigned

Job Details

Level: Experienced

Job Location: San Jose CA - San Jose, CA

Position Type: Full Time

Education Level: Bachelor's Degree

Salary Range: Undisclosed

Travel Percentage: Up to 25%

Job Shift: Day

Job Category: Marketing

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

The Senior Global Marketing Manager for our analytical solutions business will focus on the development and execution of marketing campaigns for scientific applications using a customer focused, go to market approach.

Why Join Bio-Techne

We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!

We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.

We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.

We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.

We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Bio-Techne is an E-Verify Employer in the United States.

#J-18808-Ljbffr Bio-Techne

Qualifications

Qualifications Bachelor’s degree required, preferably in Biology, Biochemistry or related discipline
7 years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences
Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
Proficient strategic thinker with robust written and verbal communication capabilities
Capable of planning, executing, and assessing initiatives with a compelling sense of urgency for driving tangible outcomes
Embraces a collaborative approach in developing and disseminating strategies, tactics, and analytics, showcasing a history of fostering alignment within cross-functional teams
Highly self-motivated, adept at managing and prioritizing multiple projects simultaneously
Given potential interactions spanning the division, regions, and Corporate, possesses strong strategic business acumen and the ability to establish credibility and exert influence
Exhibits creativity, problem-solving acumen, and robust analytical and execution skills

Benefits

Salary Range: Undisclosed
Travel Percentage: Up to 25%
We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan
We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more

Responsibilities

Upholds Say-Do accountability and demonstrates tenacity to see tasks through to completion
Initiates action and rapidly acquires knowledge, serving as a catalyst for motivating and inspiring others, leading by example
Displays proficiency in digital marketing, translating metrics, and showcasing proven success in display advertising, search engine marketing and optimization, social media, video, and automation strategies
Proficient in developing and managing metrics dashboards and reports, extracting meaningful insights from data
Possesses a keen creative intuition for design and messaging that resonates with customers, leveraging insights from past campaigns to enhance performance
Competent in managing project scope, budget, and schedule to ensure timely completion of project deliverables
Travel is required (~25%); including international
Responsibilities This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions Division
The successful candidate will be a proven, results oriented leader who will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targets and other annual operating plan objectives
Formulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunities
Foster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholders
Develop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertising
Work closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiences, aligning marketing initiatives with the buyer journey
Create and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolio
Monitor campaign/program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performance
Plan and participate in key events, webinars, and virtual engagements to enhance thought leadership
Propose and execute customer and market research programs to yield valuable market insights and actionable business outcomes
Manage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investment
Engage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as needed
Perform additional related duties as required and assigned

Senior Global Marketing Manager, Digital and Content Strategy at Bio-Techne San Jose, CA

Job Type