Job Description Summary

The Sr. Global Marketing Manager Microbiology Informatics Solutions will be an integral part of the Global Microbiology Marketing Team at BD Diagnostic Solutions (DS). The role will be responsible for defining and delivering the marketing strategy and tactical deliverables to enable global execution of the informatics needs for the microbiology portfolio. Reporting to the Global Microbiology Sr. Marketing Director, the successful candidate will demonstrate marketing expertise across various competencies including (but not limited to) commercialization excellence, market shaping, competitive landscape, marketing planning and execution. The successful candidate will be a tenured marketer with a track record of leading innovative approaches to marketing multi-platform offerings, “solutions”, developing strong regional relationships and building a deep understanding of unmet customer needs.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Key responsibilities will include

Lead the global strategy evolution and execution of informatics needs for the Microbiology by deploying best-in-class marketing practices for portfolio strategy, segmentation, targeting, positioning, and messaging (including value messages), to deliver differentiated value for BD and our customers.
Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best-positioned to drive adoption, acquire and retain customers with informatics as an enabler for growth. Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth.
Lead the development of global marketing / launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy. Build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions and with global cross-functional alignment, ensuring that IMS is clearly understood and articulated at all levels of the organization.
Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market / customer needs, attitudes, behaviors specifically relating to informatics. Utilize insights gained to inform marketing and business development strategies, as applicable.
Engage and collaborate with regional marketing teams to align IMS ASR and marketing plans including defining and tracking regional implementation/rollout plans. Collaborate with regions to develop effective marketing/sales tools to drive competitive advantage.
Collaborate across global platforms to ensure alignment of portfolio strategy and ability to effectively define and execute the informatics vision, strategy and plan. This role will require significant ability to influence without authority across multiple product platforms and global functions including lab automation, blood culture, ID/AST, media portfolio, informatics, molecular diagnostics
Develop financial models to support business case and investment needs
Work closely with Healthcare Economics team to develop models and programs that will support and drive the market adoption of IMS
Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to ensure BD is well positioned to succeed with the execution of IMS
Champion brand strategy within the organization
Ensure compliance with BD policies, procedures, and practice

About you: To be successful in this role, you require:

Minimum of 5 years in product and/or marketing management. Demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, go-to-market models and strategies.
Experience in Microbiology and/or Infectious Diseases is ideal, plus general knowledge of the diagnostics / life sciences market, as well as sales, operations, and marketing functions.
The ability to understand and translate scientific, clinical, and technical information into marketing and customers benefits to inform strategies and tactical execution is a key skillset
Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving; demonstrated ability to work and thrive in a matrixed environment.
Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects, across functions and regions.
Global experience is preferred.
Minimum: bachelor’s degree required; preferably Life Sciences. MBA is desired.
Flexibility to travel approximately 15% - 20% of the time with some potential global travel.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

#CLOLI

Required Skills

Optional Skills

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Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$121,700.00 - $200,700.00 USD Annual

Qualifications

Minimum of 5 years in product and/or marketing management
Demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, go-to-market models and strategies
Experience in Microbiology and/or Infectious Diseases is ideal, plus general knowledge of the diagnostics / life sciences market, as well as sales, operations, and marketing functions
The ability to understand and translate scientific, clinical, and technical information into marketing and customers benefits to inform strategies and tactical execution is a key skillset
Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving; demonstrated ability to work and thrive in a matrixed environment
Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects, across functions and regions
Minimum: bachelor’s degree required; preferably Life Sciences

Benefits

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture
We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility
The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position
Salary or hourly pay ranges may vary for Field-based and Remote roles
$121,700.00 - $200,700.00 USD Annual

Responsibilities

Global Marketing Manager Microbiology Informatics Solutions will be an integral part of the Global Microbiology Marketing Team at BD Diagnostic Solutions (DS)
The role will be responsible for defining and delivering the marketing strategy and tactical deliverables to enable global execution of the informatics needs for the microbiology portfolio
Reporting to the Global Microbiology Sr
Marketing Director, the successful candidate will demonstrate marketing expertise across various competencies including (but not limited to) commercialization excellence, market shaping, competitive landscape, marketing planning and execution
The successful candidate will be a tenured marketer with a track record of leading innovative approaches to marketing multi-platform offerings, “solutions”, developing strong regional relationships and building a deep understanding of unmet customer needs
Lead the global strategy evolution and execution of informatics needs for the Microbiology by deploying best-in-class marketing practices for portfolio strategy, segmentation, targeting, positioning, and messaging (including value messages), to deliver differentiated value for BD and our customers
Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best-positioned to drive adoption, acquire and retain customers with informatics as an enabler for growth
Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth
Lead the development of global marketing / launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy
Build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions and with global cross-functional alignment, ensuring that IMS is clearly understood and articulated at all levels of the organization
Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market / customer needs, attitudes, behaviors specifically relating to informatics
Utilize insights gained to inform marketing and business development strategies, as applicable
Engage and collaborate with regional marketing teams to align IMS ASR and marketing plans including defining and tracking regional implementation/rollout plans
Collaborate with regions to develop effective marketing/sales tools to drive competitive advantage
Collaborate across global platforms to ensure alignment of portfolio strategy and ability to effectively define and execute the informatics vision, strategy and plan
This role will require significant ability to influence without authority across multiple product platforms and global functions including lab automation, blood culture, ID/AST, media portfolio, informatics, molecular diagnostics
Develop financial models to support business case and investment needs
Work closely with Healthcare Economics team to develop models and programs that will support and drive the market adoption of IMS
Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to ensure BD is well positioned to succeed with the execution of IMS
Champion brand strategy within the organization
Ensure compliance with BD policies, procedures, and practice
Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting

Sr. Global Marketing Manager, Microbiology Informatics Solutions

Job Type