🚀 First Marketing Hire (US) - Help Launch a New Product Category as part of a small GTM team!

About the Role

We’re looking for the first US-based marketing hire! A hybrid marketer with a builder’s mindset who can help take a ground-breaking new product concept to market. This role sits at the intersection of product marketing, demand generation, and content, and is perfect for someone who loves both the storytelling and the execution side of launching innovative technology.

You’ll be a foundational member of the team, helping shape the messaging, craft compelling narratives, and drive the programs that generate awareness, interest, and demand.

What You’ll Do

Product Marketing

Develop launch plans, customer personas, and product value frameworks.
Support product positioning and collaborate with teams to bring features and capabilities to market.

Go-to-Market & Positioning

Define, refine, and own the core messaging that introduces our new product category to the US market.
Support sales with pitch decks, value propositions, competitive insights, and enablement materials.

Demand Generation & Growth

Build and run programs that generate pipeline: campaigns, email sequences, targeted outreach, and partner activations.
Manage webinars, virtual demos, and US-based events designed to educate and excite prospective customers.

Content & Storytelling

Create high-impact content: whitepapers, case studies, blogs, website copy, collateral, and social posts (especially LinkedIn).
Work with internal experts to translate complex technical concepts into clear, compelling stories.

The idea candidate

2-6 years of experience working in a small start up environment or launching new products across the US market.
Exposure to security or Fraud related SaaS products
Hunger and drive to build!
This role is for an all-rounder, but we need someone who has a background that lends itself to product marketing.

Open to hearing more? Hit apply or contact me directly.

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Marketing Manager - Global Security Vendor