Introduction

Camelot Golf & Country Club, a prominent establishment in the East End of Ottawa, has been a trusted destination for golf enthusiasts for 35 years. With an expertly designed 18-hole championship golf course, the Club provides an unparalleled golfing experience for players of all skill levels. The facility features a full driving range, a well-maintained short game area, and an expansive putting green.

Throughout its rich history, Camelot has proudly hosted some of Canada’s top championships, solidifying its status as a premier golfing venue in the region. The Club's commitment to excellence extends beyond golf, offering a variety of amenities and services throughout the year.

Members can enjoy a fully equipped clubhouse, which includes a dining area with picturesque views of the Ottawa River and Gatineau Valley. During the off-season, members can partake in outdoor activities such as snowshoeing and cross-country skiing, while also practicing their game with Camelot’s indoor simulators.

Camelot fosters a vibrant social community, organizing a diverse calendar of events and activities that serve as a hub for social engagement and networking. The clubhouse's welcoming atmosphere makes it an ideal venue for business gatherings, private events, and other significant social occasions.

Summary of the Role

As the inaugural Director of Sales and Marketing at Camelot, you will play a pivotal role in driving the club's growth and enhancing its visibility. Reporting directly to the General Manager, you will take ownership of the sales and marketing functions, relieving the GM of these critical responsibilities and allowing them to focus on overall club management and operational excellence. This position seeks a seasoned sales professional who will actively pursue new revenue opportunities, with a particular emphasis on attracting premium and family memberships and securing major events such as celebrations, weddings, conferences, meetings, and corporate retreats.

In addition to revenue generation, you will create and implement a system for tracking leads, analyzing their sources, duration, and potential conversion rates. This data-driven approach will provide valuable insights to the senior leadership team and board, facilitating informed decision-making and strategic adjustments. Collaborating with an outsourced marketing firm, you will develop compelling marketing materials, promotional campaigns, and engaging digital content that appeals to prospective members and event organizers. Your success in this role will be vital for meeting the club's financial objectives, boosting member satisfaction, and nurturing a sustainable membership base.

You will be expected to become an active participant in the local business community and find ways to connect downtown and east-end professionals and their businesses with Camelot. As the face of Camelot at shows and events, you will be the first point of contact for those with a passion for golf and those who are looking for an event venue.

By taking these responsibilities off the GM's plate, you will enable a more streamlined approach to club operations, ensuring that strategic initiatives are executed effectively while allowing for enhanced focus on member services and overall club experience, and revenue growth.

Is This for You?

This role is tailored for an individual with a strong background in sales, ideally in the leisure and/or hospitality sector, particularly in private membership sales and high-impact event negotiations. You must bring an outwardly focused "hunter" mentality, consistently seeking new corporate partnerships and opportunities at trade shows, rather than relying solely on existing accounts and inbound leads. You are well-connected within the space and thrive in a sales role where you are required to be outwardly focused. You bring a hands-on approach to sales that is balanced with a strategic mindset and a high level of business acumen. A solid understanding of commercial dynamics is essential, along with the ability to distinguish sales functions from member experiences.

To excel in this position, you must be an articulate communicator, able to effectively convey the club's value proposition to a diverse audience. Building and maintaining relationships with key stakeholders, including prospective members, corporate partners, and event planners, will be critical to driving engagement, growth, and loyalty. Your ability to listen to member feedback and adapt strategies accordingly will further enhance your effectiveness in this role.

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Director of Sales and Marketing

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