Web and Marketing Analyst

A company is looking for a Web & Marketing Analyst to join their Web Experience team remotely.

Key Responsibilities

Evaluate the impact of web projects and run web experiments using analytical tools

Produce monthly reports on web engagement and collaborate with teams to clarify analytics questions

Analyze sales funnels and execute investigations to identify opportunities across purchase paths

Required Qualifications

5-7+ years of experience in web analytics and / or marketing analytics

Experience with Google Analytics or similar platforms for user behavior tracking

Advanced Excel skills, including pivot tables and data manipulation

Proficiency in A / B testing methodologies and statistical concepts

Experience supporting marketing or growth teams in performance analysis