Senior B2B Marketing Director

A company is looking for a Sr. Director, B2B Marketing.

Key Responsibilities

Conduct in-depth research on assigned industries and develop customer profiles and segmentation strategies

Design and execute integrated marketing strategies across various channels to drive demand generation

Manage and mentor a marketing team while collaborating with cross-functional teams to create impactful content and campaigns

Required Qualifications

7+ years of experience in B2B marketing, preferably in SaaS or technology products

Strong background in industry research, segmentation, and persona development

Proven experience leading demand generation or multi-channel marketing strategies

Ability to translate industry insights into actionable campaign ideas and messaging

Strong understanding of digital channels including SEO, SEM, and email marketing