GTM Lead for New Business

A company is looking for a GTM Lead, New Business.

Key Responsibilities

Lead a cross-functional team to accelerate new annual recurring revenue (ARR) from product-led growth and sales channels

Define the Go-to-Market plan and demand strategy to enhance the quality of trials and partner qualified leads

Drive the product-led growth and sales roadmaps to improve conversion rates from trials to paid customers

Required Qualifications

Proven experience in product-led or self-serve growth strategies within a SaaS environment

Track record of leading cross-functional teams to achieve revenue growth without direct authority

Expertise in growth experimentation and lead routing / scoring design

Strong operational mindset with prioritization and leadership skills in a matrix organization

Familiarity with Go-to-Market levers such as pricing, packaging, and trial models