CRM Marketing Manager

A company is looking for a Lifecycle / CRM Marketing Manager to scale customer lifecycle communication journeys.

Key Responsibilities

Define and drive CRM strategy to optimize customer journeys and improve conversion rates

Manage a Lifecycle / CRM Sr. Specialist and oversee customer journey execution and stakeholder relationships

Analyze CRM performance data and provide actionable insights to influence marketing strategies

Required Qualifications

5-7 years of experience in CRM, Lifecycle, or Email Marketing roles, preferably in FinTech or Financial Services

Strong hands-on experience with a leading Marketing Automation / CRM platform (e.g., HubSpot, Salesforce Marketing Cloud)

Deep understanding of data analytics and campaign performance analysis

Expertise in audience segmentation and personalization tactics

Ability to manage multiple complex projects from ideation to execution