Fractional Growth & Marketing Consultant

Role: Fractional Growth & Marketing Consultant

Focus: SEM, SEO, AI Engine Optimization (AEO), Social Media, Content Marketing

Industry: Healthcare / Autism Services

We are ANNA Autism Care, a fast-growing autism care provider in the U.S. We are seeking a senior fractional marketing consultant (individual or small boutique) to lead end-to-end growth and demand generation across paid search (SEM), SEO, AI Engine Optimization (AEO), social media, and content marketing.

This is a strategy + execution role. We are not looking for a junior marketer or a task-only executor. We want someone who can design the growth strategy, execute hands-on, and clearly tie marketing activity to qualified leads, intakes, and revenue impact, ideally with experience in healthcare, mental health, or regulated services.

Core Responsibilities

Growth Strategy & Measurement

Develop and own an integrated growth plan across paid, organic, AI-driven discovery, and social channels

Define KPIs tied to real outcomes (qualified leads, CPL, intake conversion)

Set up or improve tracking (GA4, Google Ads, call tracking, CRM handoff)

SEM (Google Ads)

Audit, rebuild, and optimize Google Search campaigns

Keyword strategy, negatives, ad copy, bidding, and budget allocation

Advise on landing pages and conversion rate optimization

Ensure compliance with Google healthcare and sensitive-category policies

SEO & Local SEO

Improve technical and on-page SEO

Own local SEO strategy (Google Business Profiles, service/location pages, reviews)

Build content-driven SEO for high-intent service keywords

AI Engine Optimization (AEO / LLM Visibility)

Optimize content and site structure for discovery in AI-powered search and answer engines (e.g., Google AI Overviews, ChatGPT, Perplexity)

Structure content for entity-based search, FAQs, schema, and authoritative signals

Develop an approach to ensure ANNA is represented accurately and credibly in AI-generated responses

Content Marketing

Define and oversee a content strategy focused on trust, expertise, and lead generation

Create or manage production of expert-led content (blogs, guides, FAQs, lead magnets)

Ensure content avoids risky healthcare claims and aligns with compliance standards

Social Media Marketing

Develop a practical social media strategy (organic-first; paid optional if justified)

Focus on education, trust-building, and brand authority rather than vanity metrics

Advise on platform mix (e.g., LinkedIn, Instagram, Facebook) and content cadence

What We’re Looking For

7+ years of experience in growth, demand gen, or digital marketing

Proven results in healthcare, behavioral health, or other regulated industries

Strong understanding of Google Ads healthcare policies

Demonstrated experience with SEO + content-led growth

Familiarity with AI-driven search / AEO concepts and implementation

Comfortable working directly with founders/CEOs and making clear recommendations

Ability to balance big-picture strategy with hands-on execution

Nice to Have

Experience with local or multi-location healthcare services

Experience working as a fractional consultant or interim Head of Growth

Familiarity with HIPAA-aware workflows (no PHI handling required)

Experience coordinating freelancers (writers, designers) when needed

Engagement Details

Fractional / part-time

Initial project or 30–60 day trial, with potential for ongoing engagement