Shopper Marketing Manager

The Shopper Marketing Manager is responsible for defining and executing Red Bull´s Shopper Marketing strategy and programming for the Off-Premise channel customers. This person will comprehensively develop and execute on-Brand retail initiatives that; meet shopper’s needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers.

This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including; generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution. They will be the key Retail Marketing representative at top National Account internal and customer meetings and responsible for the development of high value, custom and innovative programs.

The role sets Red Bull up to win in at the identified Retailer during business planning by expanding Brand impact and generating revenue driving solutions to retail challenges.

TOTAL BUSINESS OWNERSHIP

Lead, track and execute all budget related financials to related to Shopper Marketing programs.

Lead and develop the retail marketing strategy, including activations and programs.

Establish and drive program KPIs and goals and monitor program success and opportunities through post mortem reports.

Quarterly reporting to Senior management on the progress of investment plans, ROI, market share, and on all programming completion.