Marketing Operations Strategist

Marketing Operations Strategist

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

Our proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Responsibilities

• Act as a strategic partner to client stakeholders, translating business objectives into actionable marketing and revenue operations roadmaps.
• Define key processes, data models, and SLAs that support scalable growth and operational clarity.

Key Performance Indicators (KPIs)

• Campaign & UTM Governance Ensure 100% of new campaigns follow naming and member-status conventions and ?95% of inbound records capture required UTM/attribution fields, with ?2% month-over-month drift, verified through governance audits.
• Account Engagement & Progression Track ICP account movement through the ABX funnel, tracked as % of accounts reaching defined engagement tiers and velocity of stage progression.
• Automation Quality & Change Control: 0 critical incidents from workflow changes; ?95% pass rate on pre-deployment tests; 100% of changes documented with rollback plan and peer review.
• Quality of Client Deliverables - Deliver 100% of tasks, strategies, and reports on or before agreed deadlines, with fewer than 10% requiring major revisions each month, as measured through internal review and client feedback.
• Internal & Client Satisfaction - Participate in 100% of scheduled client meetings held on time and documented with clear agendas and recaps, as well as prepare and share client information internally a minimum of 24 hours ahead of client calls.

A day in the life includes setup, integrations, cleanup, and optimization of HubSpot and Pardot platforms along with broader CRM and marketing operations improvements. This role blends technical expertise, strategic thinking, and project management to keep workstreams aligned and elevate campaign effectiveness for B2B clients.

Process-first mindset is crucial - you proactively document processes & workflows and build scalable systems. Cross collaboration is also essential as you collaborate closely with team members across internal departments and roles.