Marketing Director

DescriptionThe Marketing Director is a strategic leader and brand champion, driving Pfluger’s marketing vision to elevate its industry presence and business growth. This role steers high-impact marketing initiatives, ensuring alignment with firm-wide goals while fostering innovation in brand positioning, digital engagement, and business development support. As a key member of the leadership team, the Marketing Director influences company-wide strategy, strengthens industry relationships, and ensures marketing efforts amplify the firm’s reputation and impact. In addition to leading branding and communication strategies, this individual mentors and empowers the marketing team, cultivating a high-performing, forward-thinking department that fuels the firm’s long-term success. This role places a strong emphasis on expanding Pfluger’s presence in the K-12 and Higher Education marketings and on developing scalable marketing systems, frameworks, and processes that support sustained growth.

Role & Responsibilities

Leadership & Organizational Alignment

Embody Pfluger’s core values. Consistently demonstrate the principles of Do What’s Right, Build Synergy, Make a Difference, and Never Settle in all professional activities.
Serve as a key leader on the leadership team within the organization, leading and/or contributing to strategic initiatives and the advancement of the firm.
Work closely with the leadership team, project teams, and other departments to ensure marketing efforts support business objectives and project goals.
Partner with Managing Principals and business unit leaders to develop and execute targeted marketing strategies that align with both firm-wide objectives and individual business development and brand awareness goals.
Collaborate with the People & Culture team to develop internal communication strategies that allow employees to align with the firm’s mission and act as brand ambassadors.

Marketing Strategy & Brand Management

Establish and implement marketing goals and strategies that align with firm-wide goals. Ensure consistency in Pfluger’s storytelling and brand presentation.
Ensure the integrity of the firm’s brand across all marketing materials, presentations, and digital platforms. Lead strategic messaging and branding initiatives.
Champion AI-driven marketing and automation strategies, including prompt engineering, to enhance content development, audience engagement, and brand storytelling.
Develop and manage the marketing budget and allocate resources effectively to ensure optimal campaign success and brand initiatives.
Build scalable marketing systems, tools, and processes that enable efficient execution, cross-functional alignment, and long-term growth.
Track marketing KPIs and analytics to evaluate effectiveness, optimize campaigns, and support data-driven decision-making, including the use of dashboards and performance reporting tools.

Digital Marketing & Analytics

Oversee the firm’s website, including content updates, SEO strategy, and performance optimization.
Lead social media strategy, content planning, scheduling, engagement, and analytics reporting.
Develop and manage digital advertising campaigns (Google Ads, social media platforms, and industry channels) to drive visibility and ROI.
Monitor digital marketing performance using analytics platforms and make optimization recommendations based on data trends.

Business Development & Market Positioning

Support firm-wide and market-based business development efforts and monitor ROI for marketing initiatives, ensuring data-driven decision-making in campaign performance and lead generation.
Lead the RFQ development process and provide strategic support to interview teams, ensuring alignment with brand messaging and overall marketing strategy. Optimize the RFQ and interview assets and process through data analytics.
Enhance RFQ responses through strong positioning, compelling messaging, and collaboration with project teams to ensure accuracy and alignment with target markets.
Oversee firm participation in industry conferences, presentations, and networking events, ensuring alignment with marketing and business development goals. Cultivate relationships with key industry associations, education leaders, and community organizations.
Lead the strategic management and optimization of the firm’s client relationship management (CRM) system, ensuring data integrity and leveraging insights to drive business development initiatives and enhance client engagement.
Conduct market research and competitive analysis. Monitor trends, competitors, client needs, and industry insights to inform marketing strategy and business development efforts.

Events & Conferences

Plan and coordinate conferences, speaking engagements, and industry events, including logistics, booth design, sponsorships, and post-event follow-up strategies to maximize exposure and engagement.

Public Relations & Thought Leadership

Lead public relations and thought leadership initiatives, including media relations, speaking engagements, and strategic content to position Pfluger as an industry leader.
Design and implement proactive crisis communication strategies that safeguard brand reputation, mitigate risks, and ensure aligned, strategic messaging to maintain stakeholder trust and organizational resilience.

Content Development & Digital Engagement

Identify trends and new opportunities to enhance marketing materials, social media engagement, and digital presence. Develop and implement campaigns that effectively communicate the firm’s expertise and impact to optimize audience engagement and lead generation.
Develop content, write articles, and edit subject matter for the firm’s magazine, The Difference, showcasing projects, insights, and firm culture.
Lead the creation of graphics and presentations for Board meetings, State-of-the-Firm meetings, and other internal and external communications.

People Leadership & Talent Development

Directly supervise and manage marketing staff per Pfluger people leader expectations (see addendum).
Mentor and support junior marketing staff, providing guidance and fostering a culture of collaboration and professional development.

Experience & Qualifications

Alignment with Pfluger’s purpose of “inspiring people to create a more meaningful human experience,” with a commitment to continuous learning and improvement.
Proven experience in marketing leadership within the AEC industry.
Strong understanding of branding, strategic messaging, and business development principles.
Ability to create compelling marketing materials and oversee brand management efforts.
Demonstrated experience in RFQ development, including managing workflows and leading teams.
Strong organizational skills and attention to detail, with the ability to manage multiple complex projects simultaneously.
Excellent written and verbal communication skills, with the ability to collaborate effectively and guide marketing staff.
Exceptional editing skills with experience shaping and refining brand messaging.
Proficient in CRM systems.
A proactive and creative mindset with a passion for storytelling and marketing.
Proficiency in Adobe Creative Suite and Microsoft Office products is preferred.
Experience using prompting techniques to generate high-quality AI-assisted content aligned with brand voice and messaging.
Experience with digital marketing, SEO, advertising strategy, analytics platforms, and campaign optimization.
Proficiency with marketing automation tools and performance dashboards.
Demonstrate ability to interpret marketing data and make informed decisions based on KPIs and ROI.
Exposure to education-related markets (K-12 and/or Higher Education) is strongly preferred.
Bachelor’s degree in Marketing or Communications is preferred.
Certified Professional Services Marketer (CPSM) certification is strongly preferred.
Minimum of eight years of relevant experience.

LocationThe Marketing Director must be prepared to commute to Pfluger’s local office and as required to Pfluger’s other offices.