Head of Marketing - iGaming - Hybrid in NJ

A leading, award-winning online casino brand is expanding its footprint in North America, following exceptional success in regulated iGaming markets across Europe and Canada. With a strategic launch planned for New Jersey, the company is seeking an energetic and visionary Head of Marketing to drive brand growth and customer acquisition in this key region.

The Role

This is a senior leadership opportunity to shape and execute the brand and acquisition marketing strategy for North America, with a primary focus on launching and scaling operations in New Jersey. The successful candidate will play a pivotal role in building a new business in a strategically important region, joining a company experiencing rapid growth through significant investment in people, brand, and product.

Key Responsibilities

• Develop strategic plans for brand building and acquisition marketing across North America.
• Manage customer acquisition media channels, including TV, radio, sponsorships, print, out-of-home, and PR.
• Oversee digital marketing and performance-based channels, collaborating with both in-house and external agencies.
• Build and manage relationships with local third parties (media agencies, creative agencies, production agencies), including agency selection and commercial negotiations.
• Own and manage a substantial 8-figure annual marketing budget, including targets and reporting.
• Act as the local brand champion, adapting global brand positioning and creative for the US market, and creating bespoke local campaigns.
• Conduct pre- and post-campaign analysis to optimise ROI, CPA, and future campaign performance.
• Lead and manage local marketing teams (including Canadian-based specialists in ATL, digital, creative, design, copywriting, media partnerships, sponsorship, and analytics).
• Ensure compliance with all gambling regulations across all communication channels.

Key Skills & Experience

• 5+ years in a marketing leadership role (agency or client-side) within a high-transaction volume industry.
• 3+ years’ experience in B2C online gaming in the US (mandatory); Canadian experience is an advantage.
• Proven track record of launching new brands and achieving rapid business growth in the US.
• Deep knowledge of US and Canadian advertising/media landscapes, with established agency/media owner relationships.
• Demonstrated hands-on approach to managing large marketing budgets and campaigns end-to-end (briefing, forecasting, tracking, reporting, analysis).
• Experience in people management, including recruitment, training, and development.