Manager, Digital Marketing

Digital Marketing Role

As a hands-on Digital Marketing Manager, you will drive measurable impact across the funnel by optimizing paid media, web performance, and analytics.

• Lead and optimize paid digital marketing campaigns to drive qualified pipeline.
• Incorporate AI/LLM-based tools and SEM best practices to improve site performance and content discoverability.

Key Responsibilities

• Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.
• Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.

Cross-Functional Collaboration

• Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.
• Partner with cross-functional stakeholders to drive better results and identify opportunities for improvement.