Digital Communications Specialist

**Job Profile**

Digital Communications Specialist Reporting to Sr. Manager, Corporate Communications, Marketing Research & Insights

Digital Communications Specialist

Reporting to Sr. Manager, Corporate Communications, Marketing Research & Insights

At Knowledge First Financial (KFF), we’re on a journey to create an entirely new student experience. One that is built on instilling confidence in students around the paths they are choosing and their ability and agency to achieve their goals for the future. As enablers and orchestrators of students’ success, we will create access, affordability and agency for students and their champions across our services and solutions. This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey.

KFF is cultivating an environment that enables growth, trust and pioneering. To help drive our transformation and growth, KFF is guided by the following strategic pillars:

• Elevate our Expertise in Education Savings & Planning
• Aspire to be Trusted and Easy to do Business with
• Put our Customers in the Center of Our Experience
• Partner to Drive Value, Scale and Reach
• *What makes us qualified to do this?**

In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students. We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.

As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow. Our vision is set, our future is bright, and we’re just getting started.

• *MANDATE**

As a Digital Communications Specialist, you are a highly motivated, creative individual that’s willing to try new and exciting things.

You have experience and a passion for building brand recognition through creating meaningful content and programs that speaks our company’s audience, while showcasing our expertise and highlighting our mission to help more Canadians to and through post-secondary studies. This passion will come through as you execute programs and engage with our customers on a daily basis, turning fans into customers and customers into advocates.

• *CHALLENGES TO BE MET**
• Help develop, create and execute compelling digital content, including videos and graphics
• Create and execute paid social programs to grow the company’s digital footprint
• Implement and help create online reputational management strategies for the company
• Create, curate and publish all social content, including text, image, and video
• Help develop and implement influencer campaigns of varying scopes across our social channels
• Manage Knowledge First’s social communities across all social media channels (including building out new ones if/when they become relevant)
• Conduct social media monitoring and pinpoint key trends and focus areas
• Create and execute online thought leadership programs, showcasing our expertise and values to external parties
• Help with responding to customers online and growing our online reputation, executing programs to generate positive brand mentions and reviews
• Work with freelance journalists and authors to produce a regular cadence of content for the company spanning a variety of topics
• Help analyze and track key organizational metrics, including the company’s digital and social performance
• Stay informed about trends and tools in social media, marketing, technology and advertising
• *WHO WE ARE LOOKING FOR**
• 3+ years experience managing in public relations with a background in financial, corporate and digital communications and content management
• Bachelor degree in marketing, communications, post-graduate degree in public relations or equivalent experience an asset
• Proficiencies in video and graphical content creation
• Experienced in content creation, community management and influencer relations as well as paid and organic social media programs
• Agency experience is preferred
• Excellent communication and copywriting skills
• Strategic thinker
• Highly organized
• Agile, curious and ever learning
• Someone who listens to diverse perspectives with an empathetic attitude.
• A lifelong learner that is performance driven.
• Someone who recognizes our customers as our most important stakeholders.
• The ability to work in a team setting and serve value.
• Someone who continuously takes initiative and embraces change.
• *Work Model**

We have adopted a hybrid model, leveraging the best of remote and in-person work. This work model however can differ depending on roles and leaders.

• *COVID-19 Vaccination**

All Knowledge First Financial employees are required to be fully vaccinated as a condit