VP, Direct Mail Acquisitions Marketing Strategy

The Card Acquisitions Direct Mail Channel Analytics Development Lead plays a pivotal role in driving new account growth by leading the development and deployment of innovative capabilities to market Chase’s Small Business Card products through Direct Mail.

As a Vice President of Direct Mail Acquisitions Marketing Strategy, this position is part of the Acquisitions Center of Excellence within Card Services, a core business in Chase’s Consumer & Community Banking group. In addition to acting as a leader of the Direct Mail strategy team, the successful candidate will lead a team of up to 2 members responsible for owning development in key areas such as reporting, business planning, model development, risk & marketing segmentation and quality control.

Responsibilities

• Serve as the subject matter expert and marketing advocate for Direct Mail channel strategy, overseeing daily operations, strategic planning, and execution of initiatives to optimize credit card distribution.
• Collaborate with cross-functional teams to drive campaign planning, targeting strategies, contracting with key partners, model development, and rigorous testing to launch, expand, and innovate the Direct Mail channel.
• Lead performance tracking and analysis, generating actionable recommendations based on insights, best practices, and competitive intelligence.
• Support profitability analysis for card portfolios to determine investment levels and manage the channel growth roadmap.
• Manage and mentor a team of up to two members, guiding capability development in areas such as reporting, business planning, model development, risk and marketing segmentation, and quality control.

Qualifications

• Bachelor’s degree required.
• Minimum of 7 years of relevant experience, with a strong background in Direct Mail strategy and analytics.
• Demonstrated expertise in analytics, channel strategy, management, and marketing.
• Proven experience as a people leader is strongly preferred.
• Strong business acumen with the ability to identify opportunities, deliver results, and adapt strategies as needed.