E-Commerce Product Manager

OverviewWe’re looking for a hands-on Website Product Manager to own our Shopify storefront experience end-to-end. You’ll define problems, prioritize the roadmap, run experiments, and partner closely with designers and engineers to ship fast, measurable improvements to UX, conversion, and site performance.Key ResponsibilitiesOwn the web funnel from landing → collections → PDP → cart → checkout; map friction points and lift CVR with clear hypotheses and experiments.Build and drive the CRO roadmap (A/B tests & iterative releases): write PRDs, acceptance criteria, success metrics, and rollout/rollback plans.Raise performance standards: set Core Web Vitals targets (e.g., LCP, INP, CLS), lead diagnostics, and deliver optimizations with FE/BE.Translate insights into action: use GA4, Shopify Analytics, heatmaps/session replays to prioritize and validate changes.Systemize content & IA: improve navigation, filters, search, and information architecture for multi-category, multi-market storefronts.Checkout improvements: partner with engineering on Checkout Extensibility, discounts, bundles, upsells/cross-sells, and payment UX.App ecosystem stewardship: evaluate, implement, or retire apps; balance business impact vs. performance overhead.Quality & releases: lead UAT, accessibility checks, analytics QA, and post-release reviews; maintain SOPs and playbooks.Cross-functional collaboration: align with Marketing, Design, Ops, and CS on promotions, content, and localization.Success Metrics (You’ll Move These)Checkout CVR, add-to-cart rate, PDP→cart progression, and revenue per session.Bounce/exit rates on key templates; cart abandonment rate.Core Web Vitals (e.g., LCP