Growth Marketing Externship - Muslim Tech Startup (NYC/Remote)

About HalalMappers

https://www.halalmappers.com/

HalalMappers is a community-driven platform helping Muslims navigate New York City through:

• An interactive map of 1,400+ verified halal restaurants across all 5 boroughs
• A comprehensive Islamic events calendar (lectures, fundraisers, community gatherings, MSA events)
• Curated neighborhood dining guides

Built by Muslims, for Muslims - we're on a mission to make halal food discovery and community connection easier for everyone.

The Opportunity

We're looking for a mission-driven marketing extern to help us reach more Muslims across NYC and build a thriving community around HalalMappers.

This is a unique opportunity to

✅ Gain real-world marketing experience at a fast-growing startup

✅ Build your portfolio with measurable results (Instagram growth, website traffic, user acquisition)

✅ Serve the Muslim community through meaningful work

✅ Work directly with the founder on strategy and execution

✅ Get mentorship on growth marketing, content creation, and community building

Perfect for: Marketing, business, or communications students looking to make an impact while building real-world skills. Muslim applicants especially encouraged (though not required).

What You'll Do

Content Creation & Social Media (50%)

• Create 2-3 Instagram Reels per week showcasing halal restaurants and Islamic events
• Design graphics for Instagram posts and Stories using Canva
• Write engaging captions that drive website traffic and community engagement
• Monitor Instagram/TikTok trends and adapt them for our Muslim audience
• Cross-post content to TikTok, Facebook, and Twitter

Community Engagement (30%)

• Respond to comments and DMs on Instagram (30-60 min/day)
• Share HalalMappers in relevant Reddit threads (r/AskNYC, r/nyc, r/islam)
• Engage with Muslim food bloggers and influencers for potential partnerships
• Help moderate our Discord/community channels (future)

Growth & Analytics (20%)

• Track weekly metrics (Instagram growth, website traffic, engagement rates)
• Test different content formats and report on what's working
• Suggest new growth strategies based on data
• Help organize virtual or in-person community meetups

What We're Looking For

Must Have

• Currently enrolled in college or a recent graduate (for externship eligibility)
• Strong social media skills - you live on Instagram/TikTok/Reddit and understand what performs
• Excellent writing skills - you can write engaging captions that convert
• Self-starter mentality - comfortable working independently with minimal supervision
• Passion for serving the Muslim community (or genuine interest in the mission)
• 10-15 hours per week availability

Nice to Have

• Experience creating Reels or TikToks (personal account counts!)
• Basic Canva or graphic design skills
• Understanding of Muslim culture and NYC halal food scene
• Marketing coursework or previous internship experience

Location

• Remote (based anywhere)
• Bonus if you're in NYC

What You'll Get

Experience & Portfolio

• Real marketing experience you can put on your resume
• Measurable results to showcase in interviews ("Grew Instagram from X to Y followers")
• Direct mentorship from founder with product management background
• Letter of recommendation upon successful completion

Skills You'll Build

• Social media marketing & content creation
• Community building & engagement
• Growth marketing & analytics
• Startup operations & strategic thinking

Community Impact

• Help 10,000+ Muslims find halal food and Islamic events
• Build a platform that serves your community
• Connect with other Muslim young professionals

Perks

• Flexible remote schedule (work when you want, as long as content goes out)
• Unpaid externship with potential to become a paid role

Time Commitment

10-15 hours per week

• 5-7 hours: Content creation (Reels, graphics, captions)
• 2-3 hours: Community engagement (responding to comments/DMs)
• 1-2 hours: Weekly strategy call with founder
• 1-2 hours: Analytics & reporting
• 1 hour: Team sync (if we have multiple externs)

Duration

• 3-6 months preferred
• Can extend based on performance and interest
• Start date: Flexible (January-February 2025)

This role offers a unique opportunity to join early, make a real impact, and potentially grow into a paid position as we scale.

Follow HalalMappers on LinkedIn to stay updated on our growth and future opportunities!