Digital Media Planner

OKD Marketing Group is part of the Evolve Agency Group - a group of likeminded advertising agencies who work together to deliver exceptional results. Since 1981, OKD is a full-service marketing and advertising agency, offering in-house creative and design, website development, media planning and media buying, public relations, social media marketing, and a full suite of services for our prestigious clients. We work with exceptional brands such as Bosch, Toyota, Egg Farmers of Ontario, Arla Foods Inc, and so many more.

We are looking for **Digital Media Planner & Buyer** to fill an immediate opening in our Burlington or Markham office. We area also open to work from home/hybrid arrangements, within reason. Join our dedicated Digital team where we feel it’s the people that make the difference. The personalities and comradery of OKD’s dedicated staff continue to elevate our culture and the work we produce. We’re a collaborative force to say the least.

The Digital Media Planner & Buyer strategizes, plans and implements paid media buys. A typical day in this role could involve planning and execution, including presenting strategic recommendations, to stepping in to build and manage digital ads. Whether it’s recommending channel allocations or building out a campaign on various social media platforms, or Google, the Digital Media Planner & Buyer is an omnichannel expert. As a data-driven organization, the person in this position also assists with evaluating ad performance while in-market, and making recommendations for content & targeting optimizations.

• *KEY RESPONSIBILITIES INCLUDE**:
• Own the media planning process for small, medium and large-scale campaigns
• Work closely with the rest of our Media team on the day-to-day management and optimization of paid media campaigns
• Develop plain-language media briefs based on client goals, and presents those recommendations to the project team and client
• Build omnichannel paid media plans
• Review Paid Media plans by other team members to ensure budget + spend details fit the campaign brief
• Assist in building and acting as quality control for Digital Ad builds on platforms like Facebook (Meta) and Google Ads
• Analyze campaign performance reports to inform daily optimizations and testing recommendations
• Deliver work that’s impactful, innovative and fun
• Other related duties as required.
• *OUR IDEAL CANDIDATE WILL POSSESS THE FOLLOWING**:
• At least 2 years of total experience in paid advertising/media planning
• Familiarity with the media-planning process
• Strong communication skills, including experience writing briefs and/or client-facing communications
• Strong familiarity with self-serve Digital ad buying (primarily Meta/Facebook) and Google Ads
• Must be extremely detail oriented, passionate about data analysis and able to multitask in a fast paced environment while working independently
• Experience using first party data and pixels to reach targeted audiences and drive conversions
• Comfort & familiarity with Digital ads tracking practises - including conversion pixels, Google Analytics goals setup, etc.
• You are able to manage a high workload while maintaining a good sense of humour. You are also able to work under pressure and very tight deadlines without compromising the quality of your work.
• You're always looking for new ways to provide excellent client service and are highly motivated.
• *We Offer**
• A competitive compensation package
• Employer subsidized group benefits plan and Health spending account
• Professional growth & development opportunities
• Paid sick days and birthday
• *Job Types**: Full-time, Permanent
• *Benefits**:
• Company events
• Extended health care
• On-site parking

Schedule

• Monday to Friday
• *Education**:
• DCS / DEC (preferred)
• *Experience**:
• paid advertising: 2 years (preferred)
• media planning: 2 years (preferred)
• self-serve digital ad buying: 1 year (preferred)