Digital Marketing Manager job at Enhaus Design Build. Pasadena, CA.

Company Description

Welcome to EnHaus Design & Build, where integrity, accountability, and collaboration form the very foundation of our premier design-build firm, serving the greater regions of Los Angeles and Orange County. With over 15 years of unwavering commitment to these core values in the construction space, we have earned our position as a top-tier contractor, renowned for exceptional services and client satisfaction.

Role Description

The Digital Marketing Manager will oversee and execute Enhaus’ full digital marketing strategy — including social media, paid advertising, influencer partnerships, email campaigns, and content creation. You will be responsible for amplifying our brand presence, managing external creatives (like Hassan and James), and generating measurable leads that convert into real construction projects.

Key Responsibilities

1. Strategy & Oversight

Build and manage a 12-month marketing plan tied to company revenue goals
Coordinate and manage work from contractors (e.g., organic growth lead, paid ads lead, content editors)
Conduct regular brand audits and competitive analyses to refine positioning
Ensure alignment with company values: premium design, transparency, and customer-centricity

2. Content & Social Media

Supervise Instagram, TikTok, and YouTube content calendars and postings
Oversee or create high-quality, engaging, and educational video/photo content production
Monitor trends and optimize for engagement and reach (e.g., using reels, hooks, captions)
Leverage platforms like Canva, CapCut, or Adobe Suite to refine creatives (you don’t need to be the editor, but you should know how to guide them)

3. Paid Ads & SEO

Manage paid ad funnels (Meta, YouTube, Google) for lead generation
Collaborate with copywriters and media buyers to create irresistible offers (Hormozi style)
Optimize landing pages (e.g., rebuildaltadena.org, ADU service pages) for conversion
Oversee keyword/SEO strategy for blog content, YouTube descriptions, and service pages

4. Influencer & Community Growth

Build relationships with micro-influencers in home design, LA real estate, and city permit guides
Monitor performance of influencer campaigns, UGC, and paid partnerships
Engage local communities and real estate groups to grow trust organically

5. Reporting & Optimization

Report weekly on KPIs (CTR, CPL, CAC, engagement, follower growth)
Conduct A/B testing on hooks, formats, audiences, and timing
Use platforms like Notion, Google Sheets, or Airtable to track marketing initiatives

6. Digital Branding & Consistency

Develop and enforce a cohesive brand identity across all digital channels (website, social media, Yelp, Google Business, Facebook, and paid ads)
Ensure all visuals, tone of voice, review responses, and messaging are aligned across platforms
Create and manage brand guidelines for internal team and external creatives
Regularly audit and update platforms to reflect current services, visuals, and testimonials

Required Skills & Experience

3–5+ years in digital marketing (preferably in construction, real estate, or design)
Demonstrated success managing both organic content and paid ad funnels
Fluent in Meta Ads Manager, Google Ads, SEO tools (SEMRush or Ahrefs), and analytics platforms
Strong communication and project management skills
Comfort with startup pace: flexible, fast, and feedback-driven

Qualifications

Social Media Marketing and Marketing skills
Lead Generation skills
Web Analytics and Digital Marketing skills
Experience in digital advertising and content creation
Strong analytical and problem-solving skills
Excellent communication and project management skills
Bachelor's degree in Marketing, Communications, or related field

Qualifications

3–5+ years in digital marketing (preferably in construction, real estate, or design)
Demonstrated success managing both organic content and paid ad funnels
Fluent in Meta Ads Manager, Google Ads, SEO tools (SEMRush or Ahrefs), and analytics platforms
Strong communication and project management skills
Comfort with startup pace: flexible, fast, and feedback-driven
Social Media Marketing and Marketing skills
Lead Generation skills
Web Analytics and Digital Marketing skills
Experience in digital advertising and content creation
Strong analytical and problem-solving skills
Excellent communication and project management skills
Bachelor's degree in Marketing, Communications, or related field

Responsibilities

The Digital Marketing Manager will oversee and execute Enhaus’ full digital marketing strategy — including social media, paid advertising, influencer partnerships, email campaigns, and content creation
You will be responsible for amplifying our brand presence, managing external creatives (like Hassan and James), and generating measurable leads that convert into real construction projects
Strategy & Oversight
Build and manage a 12-month marketing plan tied to company revenue goals
Coordinate and manage work from contractors (e.g., organic growth lead, paid ads lead, content editors)
Conduct regular brand audits and competitive analyses to refine positioning
Ensure alignment with company values: premium design, transparency, and customer-centricity
Content & Social Media
Supervise Instagram, TikTok, and YouTube content calendars and postings
Oversee or create high-quality, engaging, and educational video/photo content production
Monitor trends and optimize for engagement and reach (e.g., using reels, hooks, captions)
Leverage platforms like Canva, CapCut, or Adobe Suite to refine creatives (you don’t need to be the editor, but you should know how to guide them)
Paid Ads & SEO
Manage paid ad funnels (Meta, YouTube, Google) for lead generation
Collaborate with copywriters and media buyers to create irresistible offers (Hormozi style)
Optimize landing pages (e.g., rebuildaltadena.org, ADU service pages) for conversion
Oversee keyword/SEO strategy for blog content, YouTube descriptions, and service pages
Influencer & Community Growth
Build relationships with micro-influencers in home design, LA real estate, and city permit guides
Monitor performance of influencer campaigns, UGC, and paid partnerships
Engage local communities and real estate groups to grow trust organically
Reporting & Optimization
Report weekly on KPIs (CTR, CPL, CAC, engagement, follower growth)
Conduct A/B testing on hooks, formats, audiences, and timing
Use platforms like Notion, Google Sheets, or Airtable to track marketing initiatives
Digital Branding & Consistency
Develop and enforce a cohesive brand identity across all digital channels (website, social media, Yelp, Google Business, Facebook, and paid ads)
Ensure all visuals, tone of voice, review responses, and messaging are aligned across platforms
Create and manage brand guidelines for internal team and external creatives
Regularly audit and update platforms to reflect current services, visuals, and testimonials

Digital Marketing Manager at Enhaus Design Build Pasadena, CA

Job Type