Director of Product Marketing

SAP Customer Experience (CX) is seeking a strategic, hands-on Director / Senior Director of Product Marketing to strengthen the SAP Engagement Cloud product marketing team. This role will lead technical storytelling, executive-ready messaging, and GTM excellence, ensuring SAP marketing and engagement solutions are clearly differentiated in the market.

You will define and amplify solution value across key audiences—including customers, partners, analysts, and internal stakeholders—while shaping executive messaging, enabling field success, and aligning GTM initiatives with SAP’s broader business suite and portfolio strategy. This role combines strategic vision with hands-on execution, elevating how SAP communicates solution impact and drives adoption and growth.

Key Responsibilities

• Define and own differentiated positioning, value propositions, and use cases for SAP CX marketing and engagement solutions
• Translate technical product capabilities into compelling, executive-ready narratives that resonate with customers, partners, analysts, and internal stakeholders
• Lead major product launches, campaigns, and adoption programs, ensuring alignment and high-quality execution across Product Management, Demand Generation, Sales, and Product Marketing
• Gather and leverage market, customer, and competitive insights to inform product strategy, messaging, and GTM planning
• Collaborate with product marketing peers to create positioning, messaging, and enablement content for releases, campaigns, and global field activation
• Oversee the development of sales, partner, and field enablement materials, ensuring consistency, clarity, and strategic alignment
• Drive thought leadership and external communications, representing SAP CX with executive-level polish and credibility
• Ensure all GTM initiatives are strategically coherent, technically accurate, and scalable for maximum business and market impact
• Support key industry and SAP events, ensuring messaging and positioning are delivered effectively to target audiences

Who You Are

• 10+ years of experience in product marketing, GTM, or CX-related roles, with technical depth and experience in enterprise or SaaS solutions.
• Strong ability to translate complex product functionality into clear, compelling business value and use cases.
• Executive presence with polished communication skills for C-suite, analysts, and customer engagements.
• Experienced mentor and collaborator, capable of developing a high-performing, flat team.
• Strategic thinker with experience influencing product, sales, and marketing stakeholders in a matrixed organization.
• Passionate about customer experience, innovation, and driving measurable business outcomes.

Why Emarsys

• A fast-growing company with an international presence, innovative outlook and a strong market position, blending the best parts of a ‘scale-up’ mentality with the security (and resources) of an established multi-national
• The opportunity to contribute to a bespoke, complex and successful product focused on innovation
• A learning environment, heavy on personal and professional development that allows you to both learn from some of the best in the industry and own your own career
• An inspiring and positive culture, working alongside talented, friendly and passionate people where success is supported and celebrated as a collective
• A commitment to trust based working alongside a dedicated space to work, socialise, hold meetings and collaborate in-person
• 401k, Life Insurance & Maternity/Paternity policy
• 20 vacation days (and an additional 2 for volunteering)
• Competitive salary plus additional performance related rewards

At SAP Emarsys, we are committed to building diverse teams with a rich variety of perspectives and experiences. If your job profile closely aligns with our essential requirements and business need, we encourage you to apply. We are dedicated to assessing your competencies, learning agility and passion and not your age, disability, familial status, sexual orientation, gender, race, ethnicity, religion or nationality.