Marketing Manager, External Strategies

At

CWB

, we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by holding true to the values that guide us. We put people first and build relationships with intention. We seek out and embrace new ideas, knowing that better is always possible. We believe that how we do things is as important as what we do. And we harness the power of inclusion. Our culture is who we are and how we show up - as individuals and as a team - to accomplish our strategy.

Role specifications

Location: Edmonton

12 Month Term

Everyday Flexibility Hybrid Work Environments

• For additional information, please contact the recruiter for a complete job description._

At CWB Wealth, we strive to bring value to the lives of the people who choose us every day: our employees, our clients, and our investors. The ethics that guide and hold us to that mission are:

• Put people first and build relationships with intention
• Seek and embrace new ideas, knowing that better is always possible
• Believe that how we do things is as important as what we do
• Harness the power of inclusion through a culture that recognizes who we are and how we show up - as individuals and as a team

CWB Wealth, helping our client families live their best lives.

With roots going back to 1939, our founders pioneered the concept of financial health through comprehensive financial planning and professional investment management. Their spirit of innovation remains active today in the proactive, client-focused expertise we deliver to families and business owners from coast to coast. Our clients are more than just a number. We pride ourselves in developing deep, personalized, high-touch relationships. Knowing them as individuals and their unique aspirations means our relationships thrive for decades.

Being part of CWB Financial Group deepens our strengths and resources to meet the complex needs of our high-net-worth client families. As a leading Canadian wealth advisor, we’re entrusted with over $8B in assets under management and administration, and over $2B in advisory assets within Indigenous Services. Our national presence means we’re able to provide our services in both English and French.

The opportunity

Are you ready to unleash your creative and strategic prowess? As a leader in CWB Wealth’s marketing team, you will play a pivotal role in our firm’s external, multidimensional marketing plan.

If you’re highly driven, energetic, and client-oriented, you’ll find like-minded people here who focus on doing what’s best for our clients above all else. Our collaborative culture is adaptable and inclusive. Your talents and interests will be nurtured here, so you can grow in your role and contribute in ways that are meaningful to you.

The Marketing Manager, External Strategies leads the ideation, strategic thinking, and development of best-in-class marketing solutions for our external marketing & communications strategies. The role is crucial in driving brand awareness, lead generation, and building partnerships with external communities (such as COIs). This role is also a strong collaborator with and provides leadership to our content, internal strategies marketing, and CWB’s enterprise marketing teams to find synergies and opportunities to leverage initiatives.

What you will be responsible for

Strategic Focus

As the driving force behind our external marketing strategy, you will play a pivotal role in building a thriving, proactive content strategy that resonates with our target audience. You will have a deep understanding of who our target audience is, what their behaviours and motivators are, and work closely with our team to create compelling thought leadership content. You’ll provide leadership to the team in ensuring the content strategy is executed effectively and efficiently. You will also collaborate with our internal marketing and CWB enterprise marketing teams to optimize distribution of our thought leadership, including ensuring an exceptional subscriber e-marketing experience backed by data analysis.

In addition to generating innovative external marketing ideas, you will play a strategic, hands-on role in CWB Wealth’s sponsorships and events strategies, providing leadership to the team responsible for activation, and maximizing our impact and achieving our goals. Upholding the integrity of our brand, vision, and values will be a top priority for you at all times. This includes training and education for all our stakeholders for brand consistency and alignment.

Supporting lead generation and business development strategies across our diverse business areas will also be a key aspect of your role. You will develop strategies and closely monitor campaign execution to ensure that we’re on track to deliver impactful results.

Proactively managing and monitoring our advertising and marketing materials, having the ability to connect the dots and stay on top of all require