Marketing Specialist, Content & Experiential

Description

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

Cumberland Farms is a member of the EG America family of brands. EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program*
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

Position Summary

We are seeking a Marketing Specialist, Content & Experiential, to support the Manager, Marketing & Internal Communications in creating engaging campaigns and experiences that connect with customers and reinforce the brand.

In this role, you’ll lead content creation, turning ideas into compelling stories across social, email, print, and experiential channels. You’ll write, edit, and collaborate with design, marketing, and merchandising teams to ensure every piece of content is on-brand, engaging, and aligned with campaign goals.

In addition, you will lead experiential and field marketing programs, bringing go-to-market campaigns to life through local activations, seasonal events, and cultural moments, working closely with stores, regional teams, and merchandising partners to ensure flawless execution.

The ideal candidate is a hands-on, creative, and detail-oriented marketer who can bring ideas to life and execute with excellence. You thrive in a fast-paced environment, collaborate effectively across teams, and are eager to contribute to both content creation and experiential activations that drive customer engagement.

Responsibilities

• Content: Collaborate closely with design, marketing, and merchandising teams to create cohesive campaigns that blend visual and verbal storytelling. Own the creation, editing, and distribution of written and digital content across internal and external channels, ensuring brand consistency, engagement, and alignment with campaign objectives. Support creative concepting from ideation through execution, including social, email, print, and experiential materials.
• Experiential & Field Marketing: Plan and execute local activations, seasonal events, and cultural-moment campaigns. Collaborate with stores, regional teams, and merchandising partners to ensure seamless execution and strong customer engagement.
• Collaboration & Cross-Functional Alignment: Partner with Media & Advertising, Merchandising, Brand, and Operations teams to align initiatives with go-to-market strategies and broader brand objectives.
• Project Management: Oversee timelines, budgets, and vendor or partner relationships for all initiatives. Ensure programs are delivered efficiently, effectively, and with high-quality execution.
• Ad Hoc Support: Take on special projects or initiatives as needed to support the Senior Director and overall Media & Advertising strategy.

Working Relationships

Collaborate closely with growth, digital, brand, PR, communications, merchandising, FP&A, fuel, store operations, and other support divisions.

Requirements

Minimum Education: Bachelor’s in Marketing, Advertising, Communications, or Business or equivalent experience

Preferred Education: Bachelor’s in Marketing, Advertising, Communications, or Business

Minimum Experience: 1-2 years’ experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns.

Preferred Experience: 1-2 years’ experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns.

Licenses/Certifications: N/A

Soft Skills/Competencies

• Strong ability to connect strategy to execution, with excellent project management skills
• Ability to manage multiple projects simultaneously and meet deadlines with adaptability in a fast-paced, evolving environment
• Collaborative mindset, building strong relationships across functions and with external partners
• Results-oriented with a strong focus on measurable impact and driving business outcomes
• Excellent written, oral, and presentation skills.
• Creative thinker who identifies trends and translates them into actionable, business-focused recommendations.
• Detail-oriented with a strong focus on executional excellence
• Innovative, proactively exploring new marketing approaches and tactics
• Comfortable traveling to oversee events, store activations, and partner engagements

Travel: Occasional travel may be required

Hours & Conditions: Typically Monday – Friday, 8+ hour days, 4 days per week in office with opportunity for 1 flex day from home per week contingent on job performance/business needs

Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.

Additional Info

At EG America, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.

Consistent with Massachusetts Pay Transparency Law, we’re sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications.

Base pay represents just one part of our total rewards approach. We’re proud to offer a variety of financial and non-financial benefits that invest in your overall growth, well-being, and career journey.