Account Executive - Growth Marketing

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences and proprietary technology. The Account Executive, Growth Marketing, supports the Marketing & Communications team in ensuring that client work progresses efficiently while promoting the agency's marketing solutions.

Responsibilities

• Serve as a liaison between the MarCom team and our cross-functional stakeholders and support team to execute strategic solutions that meet agency standards and exceed client expectations
• Coordinate each phase of owned projects to ensure that both the MarCom team and Account teams are informed and aligned to project progression, timelines, and key deliverables
• Partner closely with the MarCom and Creative team members to ensure adherence to overarching strategy and alignment to brand guidelines, including current campaign messaging across all materials
• Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives
• Represent and leverage client and industry context within recommendations, points of view, and reporting to infuse materials development and strengthen trust cross-functionally and with the client
• Support the development of a meaningful analysis of the client’s business, category, competition, and audience, including relevant implications and potential opportunities
• Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
• Fully understand the Agency business strategies to help identify connections to client business strategies
• Monitor and report on respective KPIs, including attribution tied to marketing efforts that support overall program growth, retention, and positive customer experience
• Ensure account and client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure the highest quality deliverables
• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur
• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not
• Partner with account teams to align to the voice of the client during project development to allow all teams to refine output based on expectations
• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver high-quality work in a timely manner
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients

Skills

• Bachelor's degree in marketing, communications, or journalism
• 2-4 years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field
• Excellent written and verbal communication skills, including presentation/public speaking skills
• Organized and detail-oriented
• Intermediate level use of Microsoft Office products, including Word, Excel, and PowerPoint
• Experience in presentation deck building and development a plus
• Exposure to, or experience with, media planning, marketing research tools, and client media budgeting is a plus
• Strong project management skills; with the use of project management tools a plus

Benefits

• ESOP (employee stock ownership plan)
• An annual bonus
• A full benefits package
• Paid time off benefits, including 100% paid parental leave

Company Overview

• Butler/Till is a media agency that knows the difference between impressions and connections. It was founded in 1998, and is headquartered in Rochester, New York, USA, with a workforce of 201-500 employees. Its website is http://butlertill.com.