Lead Engineer Digital Marketing

Analog Devices, Inc. is a global semiconductor leader that bridges the physical and digital worlds. They are seeking a Lead Engineer Digital Marketing to drive growth and visibility for their power product portfolio, focusing on creating technical marketing content and collaborating across teams to enhance product presentation.

Responsibilities

• Collaboratively develop strategies to drive lead generation and customer adoption of ADI’s power products and solutions
• Create technical marketing content: articles, videos, webinars, selection guides, e-books, webinars, application notes, design solutions and more
• Highlight both products and power management tools in content that’s accurate, useful, and easy to understand
• Collaborate with product teams, marketing, sales, and others to support product launches and campaigns
• Use marketing analytics to track performance and improve future content
• Review and improve content from other contributors to ensure clarity and consistency
• Work with global sales and distribution partners to extend reach and impact

Skills

• Bachelor's degree in Electrical Engineering (or equivalent)
• 10+ years of experience in power electronics or semiconductor marketing
• Proven technical writing skills and ability to produce high-quality, high-volume content based on a portfolio of existing work
• Familiarity with strategic campaign planning, digital marketing tools and analytics
• Strong organizational and communication skills
• Ability to work independently and manage multiple projects

Benefits

• Medical, vision and dental coverage
• 401k
• Paid vacation
• Holidays
• Sick time
• Other benefits

Company Overview

• Analog Devices (NYSE: ADI) defines innovation and excellence in signal processing. ADI's analog, mixed-signal, and digital signal It was founded in 1965, and is headquartered in Norwood, Massachusetts, USA, with a workforce of 10001+ employees. Its website is http://www.analog.com.