TransPerfect

TransPerfect’s Marketing & Communications team is looking for a full timeDigitalMarketing Specialist – Legalto oversee marketing, content creation, branding, communications, events, and sales support for the company’s rapidly growing gaming and media divisionsApplying for this role is straight forward Scroll down and click on Apply to be considered for this position.With over 6,000 worldwide employees, $850 million in annual revenues, and 100 global locations, TransPerfect is the world’s largest provider of language and technology solutions for global business.Our media and gaming groups are specialized divisions with unique offerings and client requirements. Both are driven by a commitment to technology, to innovation, and to delivering audiences top-level entertainment experiences in any language.The ideal candidate will have a minimum of 2-4 years of previous experience in a marketing role with a focus on content creation, project management, and digital strategy/execution.Digital marketing in product is focused on defining digital strategy across web properties, planning and executing brand awareness and demand generation campaigns, and working with vertical leads to deploy industry/use-case specific campaigns for lead generation, nurturing, and qualification. The digital marketing specialist will inform strategy for content creation and SEO, and be responsible for the performance of organic and paid tactics. This specialist will also help create newsletters and other product-specific experiences that build trust and community for users.Primary responsibilities will include:

Develop and optimize digital strategies to drive SQLs, with a laser focus on revenue impact

Paid and organic search – work with and assist in managing vendor partners and internal resources

Email strategy and execution – work collaboratively to build nurture campaigns and templates for sales enablement

Campaign content creation and execution – thinking and doing

Data-Driven Reporting – what good are results without sharing them clearly and concisely?

Lead and demand generation – bring in verifiable new leads

ABM – create, tune, and deploy successful programs

Social media – help ensure that it’s more than just for show

Globalize - oversee localization of campaigns and programs for other regions, countries, and markets

Analyze – Regularly review campaign performance, with an emphasis on SQL and revenue ROI

Requirements

2-4 years previous experience in a digital marketing role with strong preference for candidates experienced in a B2B or agency environment

Must be able to demonstrate quantifiable success in previous digital marketing efforts

Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate

Ability to manage multiple concurrent strategies across different verticals and channels

High-level communication (written and verbal) skills in English

Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines

Travel – 10%

Qualifications

The ideal candidate will have a minimum of 2-4 years of previous experience in a marketing role with a focus on content creation, project management, and digital strategy/execution.Digital marketing in product is focused on defining digital strategy across web properties, planning and executing brand awareness and demand generation campaigns, and working with vertical leads to deploy industry/use-case specific campaigns for lead generation, nurturing, and qualification
2-4 years previous experience in a digital marketing role with strong preference for candidates experienced in a B2B or agency environment
Must be able to demonstrate quantifiable success in previous digital marketing efforts
Ability to manage multiple concurrent strategies across different verticals and channels
High-level communication (written and verbal) skills in English
Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines

Responsibilities

The digital marketing specialist will inform strategy for content creation and SEO, and be responsible for the performance of organic and paid tactics
This specialist will also help create newsletters and other product-specific experiences that build trust and community for users
Develop and optimize digital strategies to drive SQLs, with a laser focus on revenue impact
Paid and organic search – work with and assist in managing vendor partners and internal resources
Email strategy and execution – work collaboratively to build nurture campaigns and templates for sales enablement
Campaign content creation and execution – thinking and doing
Lead and demand generation – bring in verifiable new leads
ABM – create, tune, and deploy successful programs
Social media – help ensure that it’s more than just for show
Globalize - oversee localization of campaigns and programs for other regions, countries, and markets
Analyze – Regularly review campaign performance, with an emphasis on SQL and revenue ROI
Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate

Digital Marketing Specialist - Legal ( {{city}})

Job Type