Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

Brightly, a Siemens Company is looking for a passionate and experienced Senior Vice President of Marketing and Communications to join the Brightly team. This position will work directly with the Chief Executive Officer and Executive Leadership Team and will have responsibility for driving a diverse set of strategic go-to-market, communications, value proposition, and product marketing initiatives spanning the Brightly software and digital services portfolio globally. You will leverage Siemens global brand, infrastructure and services to establish Brightly as a global player in Asset Lifecycle Management across our broad set of industries. You will be at the forefront of helping to clarify fast-moving strategic priorities, tackle operational challenges and drive growth and innovation. The successful applicant will foster a high performing marketing and communications team creating a culture of mentoring and nurturing. Brightly is a high growth organization working on software that is changing the world.

What you will do

The successful Senior Vice President of Marketing and Communications will be responsible for, but not limited to:

Strategic Marketing and Communications Leadership:

Developing and owning a cohesive strategy that educates the market and ultimately propels customers to purchase Brightly's solutions
Clearly articulate value proposition and create market awareness through multi-channel go-to-market strategies to engage prospects, industry thought leaders, and analysts
Leverage current customer and industry market data to drive decision making for company positioning and messaging to differentiate from competitors
Develop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market development
Build and leverage relationships within Siemens to connect Brightly products to the overall Siemens portfolio and value proposition
Direct internal and external communications strategies, including employee engagement and media relations
Oversee public relations initiatives and crisis communications management
Develop and execute strategic copywriting initiatives across all marketing channels
Lead event strategy, including corporate events, trade shows, and conferences

Team Leadership and Development

Attract, lead, and develop high-caliber marketing and communications talent
Establish trust and foster a culture of partnership, consensus, collaboration, and transparency across the organization
Promote a data-driven culture that effectively tracks ROI and establishes measurable KPIs
Establish annual budgets and plans that ensure execution, communication and fiscal responsibility
Effectively deliver internal messaging across Brightly and broader Siemens

Business Partnership and Growth

Develop global go-to-market strategy and execution plan along with sales and product
Achieve key revenue objectives for net-new and expansion sales
Optimize the sales, marketing, and customer success functions
Create integrated communication strategies across Brightly and Siemens
Manage relationships with key media outlets and industry influencers

Brand Development and Management

Develop and execute brand messaging and cohesive identity across channels and regions
Lead public relations initiatives and oversee external communication initiatives
Create and maintain comprehensive content strategies and editorial standards
Direct the planning and execution of major corporate events and thought leadership programs

What you need

Experience

15+ years strategic leadership in Enterprise/SMB Cloud/SaaS marketing and communications
Proven success leading high-performing B2B software marketing teams
Track record of achieving measurable marketing KPIs and ROI
Expert in digital marketing strategy and demand generation
Strong product marketing and competitive differentiation capabilities
Extensive experience in public relations and corporate communications
Demonstrated success in event management and execution

Leadership Qualities

Strategic decision-maker with data-driven approach
Demonstrated ability to build and develop high-performing teams
Excellence in cross-functional collaboration and stakeholder management
Agile leader comfortable with fast-paced environments
Experience managing diverse, global teams

Core Requirements

Bachelor's degree in Marketing, Communications, or related field
Proven business acumen in competitive markets
Strong program management and execution skills
Outstanding communication and presentation abilities
Excellence in crisis communications and reputation management
Experience in budget planning and performance tracking

Location

Preferably based in Raleigh, NC

What makes you a Standout

Understanding of the Siemens portfolio and relevant capabilities
Understanding of the Brightly portfolio and relevant capabilities
Advanced degree (e.g., MBA, MSEE)
Published works or recognized thought leadership
Experience in managing global communications teams
Professional certifications in marketing or communications

Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html.

The pay range for this position is $275,000 - $353,000 and the annual incentive target is 40% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications and premium geographic location.

The Brightly culture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Drug Free Workplace

Brightly maintains a Drug Free workplace in accordance with applicable law.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here.

Criminal History

Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.

Qualifications

Brightly, a Siemens Company is looking for a passionate and experienced Senior Vice President of Marketing and Communications to join the Brightly team
15+ years strategic leadership in Enterprise/SMB Cloud/SaaS marketing and communications
Proven success leading high-performing B2B software marketing teams
Track record of achieving measurable marketing KPIs and ROI
Expert in digital marketing strategy and demand generation
Strong product marketing and competitive differentiation capabilities
Extensive experience in public relations and corporate communications
Demonstrated success in event management and execution
Strategic decision-maker with data-driven approach
Demonstrated ability to build and develop high-performing teams
Excellence in cross-functional collaboration and stakeholder management
Agile leader comfortable with fast-paced environments
Experience managing diverse, global teams
Bachelor's degree in Marketing, Communications, or related field
Proven business acumen in competitive markets
Strong program management and execution skills
Outstanding communication and presentation abilities
Excellence in crisis communications and reputation management
Experience in budget planning and performance tracking
Understanding of the Siemens portfolio and relevant capabilities
Understanding of the Brightly portfolio and relevant capabilities
Advanced degree (e.g., MBA, MSEE)
Published works or recognized thought leadership
Experience in managing global communications teams
Professional certifications in marketing or communications
Qualified Applicants must be legally authorized for employment in the United States
Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States
Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws

Benefits

Siemens offers a variety of health and wellness benefits to employees
The pay range for this position is $275,000 - $353,000 and the annual incentive target is 40% of the base salary
The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications and premium geographic location
Brightly maintains a Drug Free workplace in accordance with applicable law
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision

Responsibilities

This position will work directly with the Chief Executive Officer and Executive Leadership Team and will have responsibility for driving a diverse set of strategic go-to-market, communications, value proposition, and product marketing initiatives spanning the Brightly software and digital services portfolio globally
You will leverage Siemens global brand, infrastructure and services to establish Brightly as a global player in Asset Lifecycle Management across our broad set of industries
You will be at the forefront of helping to clarify fast-moving strategic priorities, tackle operational challenges and drive growth and innovation
The successful applicant will foster a high performing marketing and communications team creating a culture of mentoring and nurturing
The successful Senior Vice President of Marketing and Communications will be responsible for, but not limited to:
Developing and owning a cohesive strategy that educates the market and ultimately propels customers to purchase Brightly's solutions
Clearly articulate value proposition and create market awareness through multi-channel go-to-market strategies to engage prospects, industry thought leaders, and analysts
Leverage current customer and industry market data to drive decision making for company positioning and messaging to differentiate from competitors
Develop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market development
Build and leverage relationships within Siemens to connect Brightly products to the overall Siemens portfolio and value proposition
Direct internal and external communications strategies, including employee engagement and media relations
Oversee public relations initiatives and crisis communications management
Develop and execute strategic copywriting initiatives across all marketing channels
Lead event strategy, including corporate events, trade shows, and conferences
Attract, lead, and develop high-caliber marketing and communications talent
Establish trust and foster a culture of partnership, consensus, collaboration, and transparency across the organization
Promote a data-driven culture that effectively tracks ROI and establishes measurable KPIs
Establish annual budgets and plans that ensure execution, communication and fiscal responsibility
Effectively deliver internal messaging across Brightly and broader Siemens
Develop global go-to-market strategy and execution plan along with sales and product
Achieve key revenue objectives for net-new and expansion sales
Optimize the sales, marketing, and customer success functions
Create integrated communication strategies across Brightly and Siemens
Manage relationships with key media outlets and industry influencers
Develop and execute brand messaging and cohesive identity across channels and regions
Lead public relations initiatives and oversee external communication initiatives
Create and maintain comprehensive content strategies and editorial standards
Direct the planning and execution of major corporate events and thought leadership programs

Senior Vice President of Marketing and Communications

Job Type