SEO Manager, Digital Marketing job at Sallie Mae. Newton, MA. When you join Sallie Mae, you become a champion for all students.

We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The SEO Manager, Digital Marketing will be our in-house SEO resident expert, responsible for developing and executing effective search engine optimization strategies to drive organic website traffic and growth for the Sallie Mae Bank financial services business. This includes managing on-page SEO and off-page SEO activities, including technical SEO, optimizing keywords, link building and analyzing web analytics data to improve our online presence.

What You'll Do

Perform in-depth keyword research to target relevant search terms that will influence on-page and off-page SEO strategy and improve SERP rankings for Salliemae.com. Provide a monthly keyword map so our content team knows what we should target and where.
Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
Monitor and analyze website performance, such as website traffic, conversion rates and engagement, and make data-driven recommendations for optimization. Use SEO tools and analytics to provide regular reports and recommendations for optimizations.
Work cross-functionally with our Education Services business for internal linking and off-page SEO opportunities between the two business lines.
Support editorial planning for the website by sizing traffic potential for topics and page optimizations based on competitor rankings. Perform annual review of product web pages and blog articles for potential updates from an SEO perspective.
Identify and execute link-building activities to ensure quality links from reputable sources.
Work closely with cross-functional teams, such as content, design, product, and IT, to ensure optimal content performance and core web vitals.
Stay on top of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
Conduct market research and competitive analysis to identify trends and insights for campaign optimization and new marketing opportunities.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

Minimum education, skills and experience required.

Strong knowledge of digital marketing channels, including SEO, SEM, social media advertising, email marketing, content marketing, and analytics tools.
Proficiency in using marketing automation platforms, CRM systems, and web analytics tools.
Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize campaigns.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Proactive and results-oriented mindset, with the ability to identify opportunities for improvement and drive measurable results.
Proficient with Adobe Analytics preferred and SEO tools like Google Search Console, Ahrefs, SimilarWeb, SEM Rush, and AI.
Proficient with ScreamingFrog or other site crawling tools like DeepCrawl.

Preferred education, skills, and experience.

Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
5-7 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns and websites.
Experience working in SEO with a financial institution and/or agency.

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best

Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).

Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Sallie Mae

Qualifications

They need someone who acknowledges that their education path is unique
Minimum education, skills and experience required
Strong knowledge of digital marketing channels, including SEO, SEM, social media advertising, email marketing, content marketing, and analytics tools
Proficiency in using marketing automation platforms, CRM systems, and web analytics tools
Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize campaigns
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
Proactive and results-oriented mindset, with the ability to identify opportunities for improvement and drive measurable results
Proficient with ScreamingFrog or other site crawling tools like DeepCrawl
5-7 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns and websites
Experience working in SEO with a financial institution and/or agency

Benefits

Our benefits take care of the whole you-from physical and mental to financial and professional
You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more
Our benefits take care of the whole you-so you can build your work around your life (not the other way around!)
Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities

Responsibilities

To help them plan their higher education, successfully finish, and prepare for life after school
To help them Start smart
Students need guidance navigating this important time in their life
The SEO Manager, Digital Marketing will be our in-house SEO resident expert, responsible for developing and executing effective search engine optimization strategies to drive organic website traffic and growth for the Sallie Mae Bank financial services business
This includes managing on-page SEO and off-page SEO activities, including technical SEO, optimizing keywords, link building and analyzing web analytics data to improve our online presence
Perform in-depth keyword research to target relevant search terms that will influence on-page and off-page SEO strategy and improve SERP rankings for Salliemae.com
Provide a monthly keyword map so our content team knows what we should target and where
Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability
Monitor and analyze website performance, such as website traffic, conversion rates and engagement, and make data-driven recommendations for optimization
Use SEO tools and analytics to provide regular reports and recommendations for optimizations
Work cross-functionally with our Education Services business for internal linking and off-page SEO opportunities between the two business lines
Support editorial planning for the website by sizing traffic potential for topics and page optimizations based on competitor rankings
Perform annual review of product web pages and blog articles for potential updates from an SEO perspective
Identify and execute link-building activities to ensure quality links from reputable sources
Work closely with cross-functional teams, such as content, design, product, and IT, to ensure optimal content performance and core web vitals
Stay on top of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further
Conduct market research and competitive analysis to identify trends and insights for campaign optimization and new marketing opportunities
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role

SEO Manager, Digital Marketing at Sallie Mae Newton, MA

Job Type