Job Summary

Job Description

What is the opportunity?

This role is responsible for developing and executing national digital marketing initiatives, including creating content, managing campaigns, and analyzing performance. This position will work closely with various internal teams, including sales enablement, communications, and digital marketing, to drive brand awareness, lead generation, website traffic and support the sales team across Canada.

What will you do?

The position has national accountability to provide input and assist the Director, Sales Enablement and Communications with identifying, planning, managing, tracking and reporting on digital marketing initiatives while ensuring they are delivered on time, within budget, and meet the requirements of the project’s goals.
The role is responsible for developing, enhancing and maintaining RBC Royal Trust’s profile externally and to maximize the effectiveness of our distribution partners across RBC digitally.
This position will help strategize and create content for Royal Trust’s public-facing digital channels, manage digital marketing campaigns, and the design and delivery of internal sales enablement digital tools and corresponding materials.
Coordinating market research, marketing strategy, advertising, promotional activities.
Gathering, analyzing and reporting information on industry, customer and competitive activities as well as trends.
Manage digital marketing and content marketing projects/campaigns from inception to completion including briefing, budgeting, production, approvals, communication, reviews, testing and delivery, reporting
Act as the primary digital marketing liaison between the business, legal, and compliance to assure regulatory compliance for all digital marketing materials
Create and maintain reporting for the purpose of tracking and learning from campaign results, marketing expense and other various management information
Lead web content development/maintenance as well as future digital tactics including but not limited to salesforce emails, external public site, internal digital sales tools and client online site (Wealth Management Online)
Build, execute and drive ROI on all paid, owned and earned channels with a focus on qualified lead generation.
Work with internal digital marketing teams to effectively execute SEM campaigns and ongoing SEO
Lead public facing audio and video production initiatives for Royal Trust which includes copy writing, editing, brand alignment, optimization, and distribution
Build and maintain positive working relationships with key internal teams

What do you need to succeed?

Must-have’s

4-7 years of digital marketing experience, preferably in Financial Services
Experience with digital marketing best practices, SEM campaigns and SEO
Highly organized, creative thinker and experienced problem solver with the ability to work independently on multiple projects in a fast-paced, high-pressure environment
Excellent communicator and with sound presentation skills and attention to detail
Strong writer/editor with ability to adopt the style, tone, and voice of our business’ various types of content
Fully proficient in all MS Office tools
Post-secondary/industry specific education (preferably with digital marketing and/or advertising experience)
Demonstrated knowledge of common marketing processes including, but not limited to, development of digital and creative marketing briefs, managing overall material development, development/analysis of metrics, social media
Strong project management skills
Strong understanding of what makes a good UX and design
Experience with web content management systems or HTML

Nice-to-have’s

Knowledge of estate and trust services
Demonstrated knowledge of compliance requirements regarding marketing
Well versed with Adobe Suite Software (Acrobat, InDesign and Dreamweaver)
Proficient in French

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Flexible work/life balance options
Opportunities to take on progressively greater accountabilities
Access to a variety of job opportunities across business and geographies

WMRT

Job Skills

Accountability, Accountability, Advertising, Agency Briefing, Brand Strategy, Budgeting, Communication, Creativity, Cross Promotions, Customer Behavior, Design, Digital Channels, Digital Marketing, Digital Marketing Campaigns, French Language, Industry Knowledge, Long Term Planning, Marketing Campaigns, Marketing Data, Marketing Initiatives, Marketing Programs, Marketing Strategies, Market Research, Planning, Product Services {+ 8 more}

Additional Job Details

Address

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City

TORONTO

Country

Canada

Work hours/week

37.5

Employment Type

Full time

Platform

WEALTH MANAGEMENT

Job Type

Regular

Pay Type

Salaried

Posted Date

2025-07-04

Application Deadline

2025-07-21

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

Manager, Digital Client Acquisition & Digital Sales Enablement

Job Type