Job Requirements

Our Bankrate Growth Marketing Team is looking for talented SEO analysts to support the development and implementation of our SEO strategy, including content marketing, user experience, and technical SEO responsibilities.

You will work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for Bankrate. An SEO Analyst is an integral part of a successful marketing strategy, making decisions that impact the business. This role will focus on building and evolving our SEO strategy for one of Bankrate's core verticals: Credit Cards, Mortgage and Home Equity, Banking and Investing, Insurance, or Loans.

We are seeking skilled professionals for this role to join our team and contribute to our long-term success. If you are passionate about SEO and eager to drive results in a collaborative environment, we encourage you to apply.

What You Will Do

Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions
Own financial performance reports and presentations with senior leadership
Own custom solutions end-to-end building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results.
Innovate with Senior SEOs and other team members as we look to build our EEAT strategy to evolve our brand and connect with our users in ways we have never done before
Launch new experiences to meet and fulfill the users needs at all points in their journey
Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, UX, and creative teams.
Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycle

What We're Looking For

At least 1 year of experience in Growth Marketing, Marketing Analytics, Search Engine Optimization, or a similar role as a self-starting, curious, proven performer.
Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills.
At least a Bachelor's Degree is required for this position.
Strong data analytics skills
Ability to work within Content Management System (CMS) like Wordpress and Storyblok
Ability to collaborate with Bankrate’s Engineering Team to improve the CMS and to improve Technical SEO fixes.
Familiar with the Scrum Agile Framework of software development.
Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.
Able to pull & manipulate multiple datasets to inform strategy with data.
Ability to work with data using tools such as Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms.
Familiar with a number of SEO suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
Comfortable with basic HTML for on-page SEO tactics.
Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
A frequent reader of SEO journals and newsletters.
Stays close to industry trends. Opinionated about the long-term direction of organic search and can work to translate it into strategy.
Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
Diligent in tracking your competitive landscape.
Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.

Benefits

Compensation

Cash Compensation Range: $80,000 - $100,000
Note actual salary is based on geographic location, qualifications, and experience.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program

Who We Are

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked here.

Qualifications

At least 1 year of experience in Growth Marketing, Marketing Analytics, Search Engine Optimization, or a similar role as a self-starting, curious, proven performer
Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics
Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
At least a Bachelor's Degree is required for this position
Strong data analytics skills
Ability to work within Content Management System (CMS) like Wordpress and Storyblok
Ability to collaborate with Bankrate’s Engineering Team to improve the CMS and to improve Technical SEO fixes
Familiar with the Scrum Agile Framework of software development
Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables
Able to pull & manipulate multiple datasets to inform strategy with data
Ability to work with data using tools such as Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms
Familiar with a number of SEO suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog
Comfortable with basic HTML for on-page SEO tactics
Comfortable working with business leaders in forecasting, competitive analysis, and business modeling
A frequent reader of SEO journals and newsletters
Stays close to industry trends
Opinionated about the long-term direction of organic search and can work to translate it into strategy
Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
Diligent in tracking your competitive landscape

Benefits

Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy
Compensation:
Cash Compensation Range: $80,000 - $100,000
Note actual salary is based on geographic location, qualifications, and experience
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program

Responsibilities

You will work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for Bankrate
An SEO Analyst is an integral part of a successful marketing strategy, making decisions that impact the business
Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L
Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance
Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions
Own financial performance reports and presentations with senior leadership
Own custom solutions end-to-end building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results
Innovate with Senior SEOs and other team members as we look to build our EEAT strategy to evolve our brand and connect with our users in ways we have never done before
Launch new experiences to meet and fulfill the users needs at all points in their journey
Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, UX, and creative teams
Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycle

Analyst, SEO | Bankrate

Job Type