About The Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, PremierGarage, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile, Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company.

A few of the Company’s many accolades and awards include:

Entrepreneur’s Franchise 500
Entrepreneur’s Franchise 500 Best in Category
Entrepreneur’s Top Low-Cost Franchise
Entrepreneur’s Top New & Emerging Franchises
Entrepreneur’s Top Home-based Franchises
Entrepreneur’s Top 100 Global Franchises

About the Role

The SEO/CRO Manager will be responsible for developing and implementing strategies to increase website visibility, rankings, user experience, and conversion rates to drive lead and revenue growth. This role requires a data-driven, analytical individual with a strong consumer centric mindset who can effectively manage day-to-day SEO/CRO operations across multiple brands, while working closely with internal teams and external agencies. This role requires a strategic thinker with exceptional organizational and communication skills, capable of managing complex, multi-faceted SEO/CRO programs while driving measurable results in a dynamic, multi-brand environment. Must also possess the ability to distill complex information into clear, actionable insights and effectively communicate.

Essential Job Functions

SEO

Implement and execute SEO strategies, in partnership with SEO agencies.
Monitor and analyze website traffic, rankings, leads and other relevant KPIs.
Manage the day-to-day activities of national and local SEO agencies.
Support with SEO budget management and forecasting.
Manage SEO priorities (technical SEO audits, site maintenance, link building, etc.) and maintain brand-specific roadmaps.
Collaborate with cross-functional teams and project manage website related initiatives as they relate to SEO (for ex: new content publishing, site redesign).
Review and analyze SEO performance reports and insights. Support SEO agency and internal teams in analyzing results.
Stay current with SEO trends and share knowledge internally.
Communicate effectively with cross-functional teams and present SEO insights. Support with presentations to large audiences (convention, webinars).

CRO

Support CRO agency with implementing strategies and testing plans.
Manage day-to-day activities of CRO agency.
Manage the implementation of CRO testing and analysis. Monitor CRO initiatives and their impact.
Support and provide input on CRO-focused website changes.
Collaborate with cross-functional teams on CRO integration.

Qualifications

Bachelor's degree in marketing, business, or a related field.
4+ years of experience in successfully implementing national and local SEO campaigns
Knowledge of search engine algorithms, ranking factors, and SEO best practices
Experience working with content management systems, Google Analytics, and other SEO tools
Experience optimizing on-and-off page SEO
Working knowledge of HTML, CSS, Schema Markup, and Metadata
Proficiency with Google Search Console and Google Analytics
Knowledge of keyword research and data mining tools
Preferred: experience with holistic conversion rate metrics, including Net Promoter Score (NPS), customer satisfaction surveys, site engagement scores and other key performance indicators.
Ability to conduct competitive analysis and develop actionable insights and recommendations
Strong analytical mindset and critical thinking skills
Systematic problem-solving approach and effective communication skills
Ability to translate complex concepts into clear business outcomes
Proactive attitude and ability to navigate ambiguity
Excellent written and verbal communication skills

Physical & Workplace Requirements

Light-duty work environment – primarily office-based with minimal physical exertion.
Ability to sit for extended periods while working on a computer.
Occasional standing or walking for presentations or facilitation.
Ability to lift and carry up to 25 lbs occasionally.
Hybrid model – Work from the office on Tues/Wed/Thurs and from home on Mon/Fri.
Reasonable accommodation will be made to enable individuals with disabilities to perform essential functions.

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.

DISABILITY ACCOMMODATIONS

If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.

The pay range for this position is $90,000 - 115,000. Actual pay will be determined by factors including candidate experience and qualifications, education and work location. At Home Franchise Concepts, we offer an extremely competitive benefits package tailored to your needs and those of your family. Beyond hourly pay, this position is eligible for an annual discretionary bonus as well as participation in our robust retirement plans including 401k with up to 4% match. We offer medical, dental and vision insurance, as well as flexible spending accounts. We also provide access to emergency backup care and family support services, supplemental life insurance, a lifestyle spending account, parental leave, and paid time off. During your interview process, our talent team can fill you in on the details of our benefits and career development opportunities.

#HFCGO25

Qualifications

This role requires a strategic thinker with exceptional organizational and communication skills, capable of managing complex, multi-faceted SEO/CRO programs while driving measurable results in a dynamic, multi-brand environment
Must also possess the ability to distill complex information into clear, actionable insights and effectively communicate
Bachelor's degree in marketing, business, or a related field
4+ years of experience in successfully implementing national and local SEO campaigns
Knowledge of search engine algorithms, ranking factors, and SEO best practices
Experience working with content management systems, Google Analytics, and other SEO tools
Experience optimizing on-and-off page SEO
Working knowledge of HTML, CSS, Schema Markup, and Metadata
Proficiency with Google Search Console and Google Analytics
Knowledge of keyword research and data mining tools
Ability to conduct competitive analysis and develop actionable insights and recommendations
Strong analytical mindset and critical thinking skills
Systematic problem-solving approach and effective communication skills
Ability to translate complex concepts into clear business outcomes
Proactive attitude and ability to navigate ambiguity
Excellent written and verbal communication skills
Light-duty work environment – primarily office-based with minimal physical exertion
Ability to sit for extended periods while working on a computer
Occasional standing or walking for presentations or facilitation
Ability to lift and carry up to 25 lbs occasionally
Hybrid model – Work from the office on Tues/Wed/Thurs and from home on Mon/Fri
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily
The requirements listed above are representative of the knowledge, skill, and/or ability required
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Benefits

Entrepreneur’s Top Low-Cost Franchise
Entrepreneur’s Top New & Emerging Franchises
Entrepreneur’s Top Home-based Franchises
The pay range for this position is $90,000 - 115,000
Actual pay will be determined by factors including candidate experience and qualifications, education and work location
At Home Franchise Concepts, we offer an extremely competitive benefits package tailored to your needs and those of your family
Beyond hourly pay, this position is eligible for an annual discretionary bonus as well as participation in our robust retirement plans including 401k with up to 4% match
We offer medical, dental and vision insurance, as well as flexible spending accounts
We also provide access to emergency backup care and family support services, supplemental life insurance, a lifestyle spending account, parental leave, and paid time off

Responsibilities

The SEO/CRO Manager will be responsible for developing and implementing strategies to increase website visibility, rankings, user experience, and conversion rates to drive lead and revenue growth
This role requires a data-driven, analytical individual with a strong consumer centric mindset who can effectively manage day-to-day SEO/CRO operations across multiple brands, while working closely with internal teams and external agencies
Implement and execute SEO strategies, in partnership with SEO agencies
Monitor and analyze website traffic, rankings, leads and other relevant KPIs
Manage the day-to-day activities of national and local SEO agencies
Support with SEO budget management and forecasting
Manage SEO priorities (technical SEO audits, site maintenance, link building, etc.) and maintain brand-specific roadmaps
Collaborate with cross-functional teams and project manage website related initiatives as they relate to SEO (for ex: new content publishing, site redesign)
Review and analyze SEO performance reports and insights
Support SEO agency and internal teams in analyzing results
Stay current with SEO trends and share knowledge internally
Communicate effectively with cross-functional teams and present SEO insights
Support with presentations to large audiences (convention, webinars)
Support CRO agency with implementing strategies and testing plans
Manage day-to-day activities of CRO agency
Manage the implementation of CRO testing and analysis
Monitor CRO initiatives and their impact
Support and provide input on CRO-focused website changes
Collaborate with cross-functional teams on CRO integration
Reasonable accommodation will be made to enable individuals with disabilities to perform essential functions

SEO/CRO Manager (Irvine, CA Hybrid)

Job Type