Job Summary

The Manager of SEO Content will oversee the strategy, development, and execution of SEO-focused content across multiple areas of the site, including category pages, brand pages, and product detail pages (PDPs). This role is responsible for driving measurable SEO results, specifically improving SERP (Search Engine Results Page) rankings and overall organic traffic. The Manager will lead a team of content professionals, collaborate closely with cross-functional teams, and ensure that all SEO content strategies are aligned with business goals and performance metrics.

Key Responsibilities

Develop and implement SEO content strategies for category pages, brand pages, and PDPs to improve SERP rankings and drive organic traffic.
Manage and provide development for a team of SEO content professionals, ensuring the execution of SEO content strategies and project execution with a focus on timeliness and quality.
Lead the SEO team in collaboration with product management, UX design, and web teams to ensure content is optimized for search engines while maintaining a strong user experience.
Analyze and report on content performance using SEO tools and web analytics, providing insights and recommendations for optimization and continuous improvement.
Partner with internal and external stakeholders, including the brand team, merchants, and external vendors, to drive best-in-class SEO content and execution.
Stay current with SEO best practices, Google algorithm updates, and industry trends, applying this knowledge to refine and innovate content strategies.
Develop content production workflows and guidelines that ensure scalability, quality, and agility to meet evolving SEO goals.

Qualifications

Bachelor’s degree in marketing, communications, business, or a related field.
A minimum of 5+ years of experience in digital marketing, SEO content strategy, or e-commerce marketing, with a focus on driving organic growth.
Proven experience managing content teams and leading cross-functional projects in SEO.
Strong analytical skills and experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and web analytics platforms.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Strategic thinking and creative problem-solving with a results-oriented mindset.
Ability to manage multiple projects in a fast-paced environment, with a focus on prioritization and meeting deadlines.

This position requires a passion for execution, process excellence, a strong focus on customer experience, and the ability to manage and lead a team of professionals. The successful candidate will be a strategic thinker, a creative problem-solver, and possess excellent communication skills. If you have a proven track record of driving exceptional performance, highly effective teams, process improvements/strong operations, then we encourage you to apply.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States. 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $90,000- $115,000/yr depending on background and experience. This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.

Position Status

Full-time

Qualifications

Bachelor’s degree in marketing, communications, business, or a related field
A minimum of 5+ years of experience in digital marketing, SEO content strategy, or e-commerce marketing, with a focus on driving organic growth
Proven experience managing content teams and leading cross-functional projects in SEO
Strong analytical skills and experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and web analytics platforms
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners
Strategic thinking and creative problem-solving with a results-oriented mindset
Ability to manage multiple projects in a fast-paced environment, with a focus on prioritization and meeting deadlines
This position requires a passion for execution, process excellence, a strong focus on customer experience, and the ability to manage and lead a team of professionals
The successful candidate will be a strategic thinker, a creative problem-solver, and possess excellent communication skills

Benefits

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour!
Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options
Pay Rate: $90,000- $115,000/yr depending on background and experience
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors
The pay range(s) listed are provided in compliance with state specific laws

Responsibilities

The Manager of SEO Content will oversee the strategy, development, and execution of SEO-focused content across multiple areas of the site, including category pages, brand pages, and product detail pages (PDPs)
This role is responsible for driving measurable SEO results, specifically improving SERP (Search Engine Results Page) rankings and overall organic traffic
The Manager will lead a team of content professionals, collaborate closely with cross-functional teams, and ensure that all SEO content strategies are aligned with business goals and performance metrics
Develop and implement SEO content strategies for category pages, brand pages, and PDPs to improve SERP rankings and drive organic traffic
Manage and provide development for a team of SEO content professionals, ensuring the execution of SEO content strategies and project execution with a focus on timeliness and quality
Lead the SEO team in collaboration with product management, UX design, and web teams to ensure content is optimized for search engines while maintaining a strong user experience
Analyze and report on content performance using SEO tools and web analytics, providing insights and recommendations for optimization and continuous improvement
Partner with internal and external stakeholders, including the brand team, merchants, and external vendors, to drive best-in-class SEO content and execution
Stay current with SEO best practices, Google algorithm updates, and industry trends, applying this knowledge to refine and innovate content strategies
Develop content production workflows and guidelines that ensure scalability, quality, and agility to meet evolving SEO goals

SEO Content Manager

Job Type