About AromaTech

AromaTech is dedicated to enhancing environments through fragrance innovation. Since 2009, we have been committed to providing the highest-quality fragrances for spaces using safe, sustainable ingredients delivered through the most powerful nebulizing technology available. At AromaTech, we believe scent is powerful. As a fast-growing brand, we're building a global premium lifestyle presence.

Based in Vancouver, Canada, we're a dynamic, passionate team—and we're looking for someone equally passionate to help us drive effective and efficient new customer growth.

Who You Are

We’re looking for mavericks - individuals who lean in with curiosity, creativity, courage, and determination. People we can trust with our mission. With that in mind, here are a few qualities that setamazing candidates apart from the rest:

 You thrive in ambiguous situations and, as we are growing fast, are capable of creating order and structure where none may exist

 You’re self-directed and can execute responsibly without a lot of direction

 You’re a visionary and yet you have an eye for the details. You thrive with your head in the clouds and feet in the mud

 You’re a strong communicator, able to generate transparency so everyone knows how you’re working toward our big picture goals with the support of your teammates.

Job Description

AromaTech’s Head of Customer Acquisition will develop, lead, and own the holistic growth engine behind AromaTech’s paid media and new customer acquisition strategy, delivering scalable outcomes aligned with AromaTech’s overall business goals. This role is responsible for creating, managing, analyzing, and optimizing a comprehensive, full-funnel acquisition strategy to increase sales and new customers while continually optimizing CAC, AOV, and LTV. With an eye towards both short-term and long-term growth, this role will bring the following skills and experience to the table: oversight of paid media buying in-house and with agencies, full-funnel strategy best practices, data-driven analytical rigor, sophisticated testing methodologies, ability to understand/improve competitive advantage and creative performance, an AI-forward, innovative mindset, and a collaborative nature. This high-accountability, high-impact role demands the strategic leadership of a world-class e-commerce customer acquisition marketer who fully owns the strategies, data, best practices, and innovation required to drive AromaTech’s growth and deliver measurable outcomes at scale.

Key Responsibilities

Lead Paid Media and Channel Expansion Strategy

 Own strategy, oversight, and continuous optimization of all paid media channels to effectively and efficiently deliver on AromaTech’s new customer, CAC, gross revenue, and margin goals. Effectively prioritize acquisition initiatives based on AromaTech’s larger growth objectives.

 Expand and evolve AromaTech’s media mix model across Meta, Google, affiliate, CTV, audio, programmatic, TikTok, etc. Understand where competitors are spending and not spending, and add learnings to strategy development.

 Collaborate with the finance and analytics teams to shift media buying, reporting, and optimization frameworks to less ROAS-driven models and more CAC and LTV-centric approaches based on per-channel “allowable” spend thresholds.

 Ensure platforms are following updated best practices for manual placement restrictions, frequency caps, keywords, event spends, new vs. returning customer strategies, etc. Conduct regular channel audits to identify waste, gaps, and underleveraged opportunities.

 Ensure all performance ads are associated with relevant, best-in-class landing pages and post-click experiences. Full-Funnel and Audience Strategy.

 Build, share, and continually refine a robust full-funnel acquisition strategy across all channels.

 Identify and diagnose funnel drop-off points by audience segment and channel. Deepen the sophistication of audience segmentation and targeting strategies and further integrate first-party customer data where possible.

 Develop channel and audience-specific test plans to enhance results across top, mid, and bottom-funnel touchpoints by optimizing messaging, creative formats, offers, placements, and other key elements.

Creative Testing and Performance Optimization

 Develop and adhere to a rigorous testing strategy, plan, and timeline. Test multiple variations of each ad and actively evaluate/test all creative elements—visuals, messaging, formats, offers, etc. Be open to testing new approaches and ideas.

 Ensure a scalable framework for creative testing. Understand the various aspects of creative that drive performance, as well as what creative aspects, offers, etc. are needed for awareness and engagement throughout the funnel journey. Communicate learnings regarding “what works” to help AromaTech drive continuous creative improvement.

Website Conversion Optimization

 Oversee CRO team and lead continuous improvements for the on-site journey to ensure all traffic lands on high-converting, visually aligned, on-brand experiences. Use performance data to identify friction points and execute impactful CRO experiments.

 Oversee A/B testing across pages, offers, navigation, content, and creative. Benchmark and evolve the site against top DTC brands to maintain a premium, conversion-focused experience.

 Leverage personalization and behavioral segmentation to boost engagement and conversion by traffic type.

 Align site imagery, messaging, and merchandising with acquisition goals, brand standards, and product strategy.

Data-Driven and Analytics Focus

 Drive analysis of all areas/channels/issues that impact Shopify performance and effectively report on what is positively or negatively impacting results to leadership.

 Understand how campaign performance connects to broader company profitability, sales planning, and contribution margin targets, as well as the nuances in YoY performance comparisons.

 Take a data-driven approach to all campaign planning, testing, and evaluation. Set up or build the necessary analytics and reporting frameworks to better identify gaps and opportunities within the data. Work with finance and analytics to help create reports as needed.

 Understand full ad effectiveness from a CAC + AOV + orders + margin perspective when testing lower priced products and certain offers.

 Understand the impact of external factors (e.g. economic trends, platform shifts, seasonality) on campaign performance and acquisition forecasts.

Budget Oversight and Optimization

 Manage monthly paid media budget with a goal to maximize sales while continually optimizing blended CAC.

 Work closely with finance, analytics, and leadership to drive financial forecasting for Shopify and growth decisions. Work to meet or exceed goals.

Marketing and Cross-Functional Collaboration

 Partner with internal teams, including retention, brand, product, organic social, creative, customer service, analytics, supply chain, finance, etc., as well as external partners to align acquisition efforts with cross-functional initiatives.

 Support new ideas while sharing personal insights. See obstacles as opportunities for leadership and problem-solving, offering solutions to address issues.

 Act as a thought leader, effectively informing team members, leadership, and external creative partners of notable performance learnings, competitive insights, and analytical findings.

AI-Forward and Innovation Thinking

 Stay on the forefront of innovation and think AI-forward when determining new ways to enhance performance, analyze data, automate tasks, drive new ideas, etc.

 Continually research, evaluate, and implement new AI and other technologies/tools that improve performance, reduce workload, or create competitive advantage.

 Actively monitor changes in platform algorithms, privacy regulations, and economic shifts, adjusting strategy proactively to stay ahead of the curve.

Experience and Qualifications

 10–15 years of progressive experience in e-commerce digital marketing--focused on paid media, customer acquisition, and growth strategy.

 6+ years of leadership experience owning customer acquisition performance and managing internal/external teams and agencies.

 Demonstrated leadership of successful multi-channel, full-funnel acquisition strategies across

Meta, Google, affiliate, CTV, audio, programmatic, TikTok, etc.

 Experience managing growing monthly budgets, forecasting growth plans, and making data-driven testing decisions at scale.

 Proven ability to balance data-driven performance marketing with brand-aligned creative strategy to drive scalable growth.

 Deep analytical expertise with a strong command of CAC, LTV, AOV, contribution margin, and attribution modeling.

 Experience building and optimizing full-funnel strategies that integrate paid channels, segmentation, and personalization.

 Strong working knowledge of conversion rate optimization (CRO) strategies, A/B testing frameworks, and landing page best practices.

 Exceptional cross-functional collaboration skills; able to partner across brand, retention, product, creative, analytics, and finance teams.

 Experience in DTC e-commerce environments with Shopify required.

 Comfortable operating in high-growth, fast-paced environments.

 Experience in beauty, fragrance, or affordable luxury brands is a definite plus.

 A Bachelor’s degree in marketing, business, or related field is expected; MBA is a plus.

Job Type: Full-time

Pay: $160,000.00-$175,000.00 per year

Benefits

Dental care
Paid time off
Vision care
Work from home

Work Location: Hybrid remote in Vancouver, BC V6E 3W1

Head of Ecommerce Growth

Job Type