Integrated Marketing Cross-Channel Campaign Marketer Integrated Marketing Cross-Channel Campaign Marketer 4 days ago Be among the first 25 applicants

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Job Description

The Area: Marketing

The Marketing team is responsible for marketing the company's exceptional product portfolio to end users, partners and customers on a worldwide basis.

Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of our users as client itself.

We have a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.

The Team: Cross-Channel Marketing & Go-To-Market

The Cross-Channel Marketing & Go-To-Market Marketing team works across Product Marketing teams to deliver a more cohesive and customer centric experience to our small & medium business customers.

Know the user. Know the magic. Connect the two. At its core, marketing at the client starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how client's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.

The Role: Marketing Specialist, Ads Marketing

The Marketing Specialist, Ads Marketing candidate will drive growth marketing campaigns all the way from strategy to launch and scale. This includes defining the strategy, mobilizing creative agencies, designing a testing plan, executing the campaigns, analyzing results to track campaign success, and optimizing.

You will become a thought leader on multi-channel campaigns to meet our acquisition and adoption goals across the portfolio. You are a strategic and analytical thinker who can break down problems and find solutions. You are a collaborator who thrives in a highly cross-functional environment.

Responsibilities

Develop, launch, scale and optimize online acquisition campaigns utilizing paid media and owned and earned channels.

Develop content to support Ads feature & product adoption programs.

Develop, launch and scale email campaigns for Ads feature adoption

Develop, test, and implement scaled marketing programs that help grow Ads customers, from creative brief, to production, to launch and measurement, from creative brief, to production, to launch and measurement

Analyze all aspects of the user funnel to identify areas for improvement and audience-specific user journeys. Generate growth insights on user flows and growth models.

Test and launch experiments across a user’s lifecycle.

Measure the uplift and efficacy of experiments and campaigns using performance metrics, customer research, and hard data.

Use data to build deep insights on customers throughout their journey with client products.

Apply growth marketing principles and work with cross-functional stakeholders to define, launch, and measure experiments that drive business impact.

Mandatory

5 years of experience working in operations and/or strategy consulting or campaign operations.

5 years’ experience in developing, testing, and managing integrated marketing campaigns and program management.

Experience running scaled digital marketing campaigns, including paid media campaigns.

Experience in designing experiment test plans for campaign variant testing.

Experience in program management or in establishing / optimizing business processes.

Effective communication skills and ability to drive discussions and presentations at all levels of the organization.

Curiosity, creativity, and passion for surfacing performance opportunities for advertisers at scale is a plus.

Education

Bachelor’s degree or equivalent practical experience.

About US Tech Solutions

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries IT Services and IT Consulting

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Qualifications

You are a strategic and analytical thinker who can break down problems and find solutions
You are a collaborator who thrives in a highly cross-functional environment
5 years of experience working in operations and/or strategy consulting or campaign operations
5 years’ experience in developing, testing, and managing integrated marketing campaigns and program management
Experience running scaled digital marketing campaigns, including paid media campaigns
Experience in designing experiment test plans for campaign variant testing
Experience in program management or in establishing / optimizing business processes
Effective communication skills and ability to drive discussions and presentations at all levels of the organization
Bachelor’s degree or equivalent practical experience
Growth Marketing Manager, YouTube Premium, Global YouTube Marketing Manager, Marketing Operations (Global Focus) San Francisco, CA $120,000.00-$150,000.00 4 months ago
Small and Medium Business Audience Marketing Manager San Francisco, CA $35.58-$113,000.00 2 weeks ago
San Francisco, CA $73,400.00-$93,600.00 1 month ago
Associate Manager Social Marketing, Fenty Skin San Francisco, CA $150,000.00-$180,000.00 4 months ago

Responsibilities

Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of our users as client itself
Our job is to demonstrate how client's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental
The Marketing Specialist, Ads Marketing candidate will drive growth marketing campaigns all the way from strategy to launch and scale
This includes defining the strategy, mobilizing creative agencies, designing a testing plan, executing the campaigns, analyzing results to track campaign success, and optimizing
You will become a thought leader on multi-channel campaigns to meet our acquisition and adoption goals across the portfolio
Develop, launch, scale and optimize online acquisition campaigns utilizing paid media and owned and earned channels
Develop content to support Ads feature & product adoption programs
Develop, launch and scale email campaigns for Ads feature adoption
Develop, test, and implement scaled marketing programs that help grow Ads customers, from creative brief, to production, to launch and measurement, from creative brief, to production, to launch and measurement
Analyze all aspects of the user funnel to identify areas for improvement and audience-specific user journeys
Generate growth insights on user flows and growth models
Test and launch experiments across a user’s lifecycle
Measure the uplift and efficacy of experiments and campaigns using performance metrics, customer research, and hard data
Use data to build deep insights on customers throughout their journey with client products
Apply growth marketing principles and work with cross-functional stakeholders to define, launch, and measure experiments that drive business impact

Lensa is hiring: Integrated Marketing Cross-Channel Campaign Marketer in San Fra

Job Type