At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Senior Manager, Search Engine Optimization

Location: 3 days onsite, 2 days remote

NYC, NY
Chevy Chase, MD
Chicago, IL
Cleveland, OH

GEICO is seeking a highly motivated Senior Manager, SEO to lead key elements of our SEO program with a dedicated focus on commercial insurance. This strategic yet hands-on role will oversee essential aspects of GEICO’s SEO strategy, with a concentration on growing organic search performance for our commercial insurance portfolio. By improving organic rankings, driving traffic, and enhancing conversions, this role will play a critical part in supporting the growth of GEICO’s commercial insurance business.

The Senior Manager, SEO will report to the Director, Marketing Strategy, SEO and operate in a collaborative environment alongside cross-functional teams, leveraging cutting-edge tools, technologies, and insights to ensure GEICO maintains a competitive edge in the digital commercial insurance landscape.

Key Responsibilities

Develop, execute, and optimize GEICO’s SEO strategies for commercial insurance, increasing organic search traffic and lead generation within this key business line.
Implement advanced technical SEO recommendations (on-page, off-page, and procedural) tailored to the unique needs of commercial insurance offerings, improving site performance and rankings.
Support the creation and publication of online articles and digital content by coordinating with cross-functional teams, managing workflows and ensuring timely delivery aligned with brand and SEO guidelines.
Maintain rigorous campaign execution practices, including conducting keyword research targeting the commercial insurance audience, on-page optimizations, and competitive analysis in the B2B marketplace.
Collaborate with Product, Creative, Tech, and Business teams to establish and implement SEO best practices, ensuring a customer-first mindset.
Regularly track, analyze, and report on the performance of commercial insurance-focused SEO efforts and project outcomes, delivering actionable insights to inform strategy refinements.
Manage relationships with external SEO agencies, ensuring their efforts align with business objectives for commercial insurance growth and prioritizing high-impact deliverables.
Provide strategic recommendations for commercial insurance website content initiatives to ensure GEICO is a top destination for commercial insurance-related searches.
Conduct audits of GEICO’s digital properties to uncover opportunities for optimizing technical SEO, collaborating with Product Management to identify and implement impactful IT projects tailored to commercial insurance needs.
Stay up to date on Google algorithm changes, AI advancements, and trends in the commercial insurance SEO ecosystem, assessing risks and opportunities specific to this sector.
Foster a data-informed culture to test new ideas within the commercial insurance space, gather insights, and implement scalable solutions to drive business growth.

Key Qualifications

Bachelor’s degree in a relevant field.
Minimum of 6+ years of experience in SEO with a proven ability to drive growth, ideally with experience in B2B or commercial-focused industries.
Advanced knowledge of technical, on-page, and off-page SEO techniques, as well as search engine ranking factors relevant to commercial insurance searches.
Strong proficiency with SEO tools, such as Adobe Analytics, GA4, Google Search Console (GSC), SEMrush, and more.
Demonstrated ability to independently manage multiple projects in a fast-paced, results-oriented environment with a focus on commercial markets.
Strategic mindset paired with strong analytical skills to derive insights, forecast outcomes, and adjust SEO strategies aimed at commercial insurance growth.
Excellent organizational and communication skills, with a proven ability to collaborate effectively within a matrixed organization and influence stakeholders within B2B-focused environments.
Proficiency in reporting SEO performance and ROI specific to commercial insurance to leadership with clarity and impact.
Understanding of user-first SEO, prioritizing optimal site experiences for customers seeking commercial insurance solutions while adhering to search engine guidelines.
Experience managing or collaborating with in-house teams and/or agency partners on projects specific to commercial segments.

Core Competencies

Drives Outcomes: You take ownership of goals, channeling team and personal efforts toward achieving impactful and measurable results specific to commercial insurance growth.
Innovative & Adaptable: You welcome change, innovation, and new ideas while seeking specialized solutions for commercial insurance SEO challenges.
Customer-Centric Thinking: You ensure strategies prioritize the needs of commercial buyers, aligning solutions with their search behaviors and intentions.
Effective Collaboration: You thrive in cross-functional settings, fostering strong partnerships while navigating complex organizational structures to meet commercial-focused goals.
Analytical & Data-Driven: You possess the skills to turn data into actionable insights, leveraging metrics to inform decisions and advocate for SEO initiatives focused on commercial insurance.

Location: 3 days onsite, 2 days remote

NYC, NY
Chevy Chase, MD
Chicago, IL
Cleveland, OH

#LI-MA1

Why GEICO?

At GEICO, we’re not only leaders in the insurance industry but also innovators at the intersection of data, technology, and customer experience. Join a dynamic team focused on growing our commercial insurance portfolio through cutting-edge SEO strategies in an organization that values collaboration, transparency, and continuous improvement.

Annual Salary

$136,325.00 - $212,175.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Qualifications

Bachelor’s degree in a relevant field
Minimum of 6+ years of experience in SEO with a proven ability to drive growth, ideally with experience in B2B or commercial-focused industries
Advanced knowledge of technical, on-page, and off-page SEO techniques, as well as search engine ranking factors relevant to commercial insurance searches
Strong proficiency with SEO tools, such as Adobe Analytics, GA4, Google Search Console (GSC), SEMrush, and more
Demonstrated ability to independently manage multiple projects in a fast-paced, results-oriented environment with a focus on commercial markets
Strategic mindset paired with strong analytical skills to derive insights, forecast outcomes, and adjust SEO strategies aimed at commercial insurance growth
Excellent organizational and communication skills, with a proven ability to collaborate effectively within a matrixed organization and influence stakeholders within B2B-focused environments
Proficiency in reporting SEO performance and ROI specific to commercial insurance to leadership with clarity and impact
Understanding of user-first SEO, prioritizing optimal site experiences for customers seeking commercial insurance solutions while adhering to search engine guidelines
Experience managing or collaborating with in-house teams and/or agency partners on projects specific to commercial segments
Drives Outcomes: You take ownership of goals, channeling team and personal efforts toward achieving impactful and measurable results specific to commercial insurance growth
Innovative & Adaptable: You welcome change, innovation, and new ideas while seeking specialized solutions for commercial insurance SEO challenges
Customer-Centric Thinking: You ensure strategies prioritize the needs of commercial buyers, aligning solutions with their search behaviors and intentions
Effective Collaboration: You thrive in cross-functional settings, fostering strong partnerships while navigating complex organizational structures to meet commercial-focused goals
Analytical & Data-Driven: You possess the skills to turn data into actionable insights, leveraging metrics to inform decisions and advocate for SEO initiatives focused on commercial insurance

Benefits

Annual Salary
$136,325.00 - $212,175.00
The above annual salary range is a general guideline
Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate
Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind
You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels
Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future
Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Responsibilities

By improving organic rankings, driving traffic, and enhancing conversions, this role will play a critical part in supporting the growth of GEICO’s commercial insurance business
The Senior Manager, SEO will report to the Director, Marketing Strategy, SEO and operate in a collaborative environment alongside cross-functional teams, leveraging cutting-edge tools, technologies, and insights to ensure GEICO maintains a competitive edge in the digital commercial insurance landscape
Develop, execute, and optimize GEICO’s SEO strategies for commercial insurance, increasing organic search traffic and lead generation within this key business line
Implement advanced technical SEO recommendations (on-page, off-page, and procedural) tailored to the unique needs of commercial insurance offerings, improving site performance and rankings
Support the creation and publication of online articles and digital content by coordinating with cross-functional teams, managing workflows and ensuring timely delivery aligned with brand and SEO guidelines
Maintain rigorous campaign execution practices, including conducting keyword research targeting the commercial insurance audience, on-page optimizations, and competitive analysis in the B2B marketplace
Collaborate with Product, Creative, Tech, and Business teams to establish and implement SEO best practices, ensuring a customer-first mindset
Regularly track, analyze, and report on the performance of commercial insurance-focused SEO efforts and project outcomes, delivering actionable insights to inform strategy refinements
Manage relationships with external SEO agencies, ensuring their efforts align with business objectives for commercial insurance growth and prioritizing high-impact deliverables
Provide strategic recommendations for commercial insurance website content initiatives to ensure GEICO is a top destination for commercial insurance-related searches
Conduct audits of GEICO’s digital properties to uncover opportunities for optimizing technical SEO, collaborating with Product Management to identify and implement impactful IT projects tailored to commercial insurance needs
Stay up to date on Google algorithm changes, AI advancements, and trends in the commercial insurance SEO ecosystem, assessing risks and opportunities specific to this sector
Foster a data-informed culture to test new ideas within the commercial insurance space, gather insights, and implement scalable solutions to drive business growth

Senior Manager, SEO (HYRID)

Job Type