Summary

Our shopper marketing team has the passion for building brands and creatively solving business challenges. Through innovation and entrepreneurial spirit, our marketers deliver growth for the company and our retail partners by building loyalty and creating strong demand for our brands.

The shopper marketing manager is responsible for leading and implementing strategy and execution of programs that align brand and retailer goals distinguishing the Chobani and La Colombe Brands within the Grocery channel. They will drive the process, development and execution of marketing plans across national and e-commerce platforms. In partnership with sales, brand marketing, category management and our customers, the Shopper Marketing Manager will play a key role in the creation, alignment and execution along the entire path to purchase.

Responsibilities

Develops strategies with the appropriate vehicles to create best in class, 360 shopper campaigns. Manage end-to-end execution including instore, retail media, sampling, promotions and other events

Partner with retail media networks and marketing partners at key customers to drive revenue and share

Negotiates contracts and manage the work of external agencies and vendors

Manage annual shopper budget and support the annual budgeting process in partnership with the customer finance team, including analysis/key learnings

Collaborate with cross functional teams including but not limited to: sales, category management, brand marketing, business intelligence, supply chain, to develop strategy for in-store and digital media/ecommerce campaigns

Strong project leadership skills to seamlessly bring brand assets, company objectives and priorities to life in the marketplace

Represent shopper at important customer meetings and be key stakeholder for ensuring high quality shopper programs

Leverage shopper insights, customer data and internal tools to drive conversion, efficient ROI and continuous improvement for future programming

Complete additional tasks as assigned by immediate manager

Requirements

Bachelor's degree required

4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required

Understanding of shopper marketing tactics including paid search, digital coupons, social, instore signage, out of home, influencers, and sampling,

Advanced experience with retail media networks (KPM and AMC)

Business acumen and excellent written and communication skills

Familiarity and experience with food retail and shopper marketing vendors and agencies

Ability to provide clear and thoughtful strategy, execute campaigns and analyze ROI for shopper marketing campaigns

Work closely and plan with cross functional partners to work towards the same goal

Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics

Experience in managing creative process and providing feedback to internal and external partners

Passion for building and maintaining relationships, both internally and externally

Possesses an entrepreneurial spirit, multi-tasker with attention to detail

Willingness to travel up to 20%

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

We offer a comprehensive benefits package, including medical, dental, vision coverage, 401K match, short- and long-term disability coverage, health savings accounts, flexible spending accounts, and tuition reimbursement. We are also proud to offer specialized benefits like health care navigation, mental health services, fertility assistance, and paid parental leave as well as 120 hours of PTO and 11 Holidays each year.

Compensation Range: $96,000.00 - $143,000.00, plus bonus.

Qualifications

Bachelor's degree required
4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required
Understanding of shopper marketing tactics including paid search, digital coupons, social, instore signage, out of home, influencers, and sampling,
Advanced experience with retail media networks (KPM and AMC)
Business acumen and excellent written and communication skills
Familiarity and experience with food retail and shopper marketing vendors and agencies
Experience in managing creative process and providing feedback to internal and external partners
Passion for building and maintaining relationships, both internally and externally
Possesses an entrepreneurial spirit, multi-tasker with attention to detail
Willingness to travel up to 20%

Benefits

We offer a comprehensive benefits package, including medical, dental, vision coverage, 401K match, short- and long-term disability coverage, health savings accounts, flexible spending accounts, and tuition reimbursement
We are also proud to offer specialized benefits like health care navigation, mental health services, fertility assistance, and paid parental leave as well as 120 hours of PTO and 11 Holidays each year
Compensation Range: $96,000.00 - $143,000.00, plus bonus

Responsibilities

The shopper marketing manager is responsible for leading and implementing strategy and execution of programs that align brand and retailer goals distinguishing the Chobani and La Colombe Brands within the Grocery channel
They will drive the process, development and execution of marketing plans across national and e-commerce platforms
In partnership with sales, brand marketing, category management and our customers, the Shopper Marketing Manager will play a key role in the creation, alignment and execution along the entire path to purchase
Develops strategies with the appropriate vehicles to create best in class, 360 shopper campaigns
Manage end-to-end execution including instore, retail media, sampling, promotions and other events
Partner with retail media networks and marketing partners at key customers to drive revenue and share
Negotiates contracts and manage the work of external agencies and vendors
Manage annual shopper budget and support the annual budgeting process in partnership with the customer finance team, including analysis/key learnings
Collaborate with cross functional teams including but not limited to: sales, category management, brand marketing, business intelligence, supply chain, to develop strategy for in-store and digital media/ecommerce campaigns
Strong project leadership skills to seamlessly bring brand assets, company objectives and priorities to life in the marketplace
Represent shopper at important customer meetings and be key stakeholder for ensuring high quality shopper programs
Leverage shopper insights, customer data and internal tools to drive conversion, efficient ROI and continuous improvement for future programming
Complete additional tasks as assigned by immediate manager
Ability to provide clear and thoughtful strategy, execute campaigns and analyze ROI for shopper marketing campaigns
Work closely and plan with cross functional partners to work towards the same goal
Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics

Shopper Marketing Manager

Job Type