_**Impact Starts at UNICEF Canada**_

*Position Details**
*Position Title -**Director - Brand, Campaigns & Partnerships
*Employment Type**:Full-time, Permanent (Vacant - New Role)
*Reports to**:Vice President, Brand & Marketing
*Direct Reports**:3
*Salary Range**:$107,000 to $131,000 per year annually with benefits and 4 weeks paid vacation
*Work Location**:Toronto
*Work Environment**:UNICEF Canada currently operates under a Flexible-Hybrid model that requires team members to attend the office at least 2 days/week.
*The Opportunity**

UNICEF Canada is seeking a strategic, creative, and results-driven Director, Brand, Partnerships & Campaigns to lead the development and execution of integrated brand marketing initiatives that drive engagement, revenue, and supporter growth.

Reporting to the Vice President, Brand & Marketing, this senior leader will oversee high-impact brand campaigns, manage national B2C partnerships, and lead a high-performance team. The Director is responsible for bringing UNICEF’s brand to life across paid, earned, and owned media — ensuring alignment with organizational goals and brand positioning.

*Key Accountabilities**
*Brand Strategy & Campaign Leadership**
Lead the development of brand messaging and positioning across integrated campaigns and B2C partnerships.
Oversee cross-channel campaign planning, creative execution, and performance optimization to drive engagement and awareness.
Collaborate with internal stakeholders to align brand strategy with supporter journeys, fundraising goals, and advocacy priorities.
*Brand Partnerships & External Collaboration**
Lead the activation of national B2C partnerships, ensuring alignment with UNICEF’s brand values and marketing goals.
Serve as senior point of contact for brand and creative agencies, managing strategy, timelines, and performance.
Identify new partnership and sponsorship opportunities to extend reach and impact.
*Paid Media & Influencer Strategy**
Oversee Brand and Partnership campaigns paid and earned media plans, including digital, traditional, and influencer channels.
Lead performance marketing initiatives in collaboration with internal experts and media agencies.
Ensure alignment of media strategy with campaign and organizational priorities.
*Team Leadership & Marketing Operations**
Manage and mentor a high-performing team.
Champion a collaborative and supportive team culture focused on executional excellence and continuous improvement.
Oversee campaign timelines, vendor relationships, production logistics, and quality assurance processes.
*Performance & Reporting**
Set and track KPIs for campaigns and partnerships, using data and testing to optimize results.
Deliver campaign reports and strategic insights to the VP and cross-functional stakeholders.
Stay informed on market trends and competitor activity to inform strategy.
*Qualifications**
10 plus years of progressive experience in brand marketing, integrated campaigns, and/or partnerships.
Minimum 5 years of senior leadership experience managing people, budgets, and external partners.
Led the execution of a new brand platform, aligning internal teams and external partners to deliver integrated campaigns, refreshed creative assets, and cohesive brand storytelling across all channels.
Demonstrated success in leading omnichannel marketing campaigns with measurable impact.
Strong expertise and understanding of media planning and buying, content marketing, influencer strategy, and sponsorship activation.
Experience managing high-value partnerships with corporate or consumer brands.
Skilled in creative briefing, agency collaboration, performance measurement, and cross-functional leadership.
Outstanding communication, interpersonal, and presentation skills.
Highly organized, agile, and results-focused.
Passion for social impact and commitment to equity, accessibility, and inclusive storytelling.
*An Employer of Choice: What We Offer**

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high-impact.

Members of the UNICEF Canada team have access to the following employee benefits: A ROBUST COMPENSATION PACKAGE

Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account
Life, AD&D, & Long-Term disability insurance coverage
Employer match contributions (5%) to a Group Pension Plan
Access to parental leave top-up

A COMMITMENT TO WELLNESS

Flexible-hybrid work environment to support the work-life integration needs of our team
Minimum 4 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30)
10 paid sick days & 2 personal days
9 to 11 employee wellness days - an additional series of pre-set days off, given annually to further extend long weeken

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