Director, Brand, Campaigns,

_**Impact Starts at UNICEF Canada**_

• *Position Details**
• *Position Title -**Director - Brand, Campaigns & Partnerships
• *Employment Type**:Full-time, Permanent (Vacant - New Role)
• *Reports to**:Vice President, Brand & Marketing
• *Direct Reports**:3
• *Salary Range**:$107,000 to $131,000 per year annually with benefits and 4 weeks paid vacation
• *Work Location**:Toronto
• *Work Environment**:UNICEF Canada currently operates under a Flexible-Hybrid model that requires team members to attend the office at least 2 days/week.
• *The Opportunity**

UNICEF Canada is seeking a strategic, creative, and results-driven Director, Brand, Partnerships & Campaigns to lead the development and execution of integrated brand marketing initiatives that drive engagement, revenue, and supporter growth.

Reporting to the Vice President, Brand & Marketing, this senior leader will oversee high-impact brand campaigns, manage national B2C partnerships, and lead a high-performance team. The Director is responsible for bringing UNICEF’s brand to life across paid, earned, and owned media — ensuring alignment with organizational goals and brand positioning.

• *Key Accountabilities**
• *Brand Strategy & Campaign Leadership**
• Lead the development of brand messaging and positioning across integrated campaigns and B2C partnerships.
• Oversee cross-channel campaign planning, creative execution, and performance optimization to drive engagement and awareness.
• Collaborate with internal stakeholders to align brand strategy with supporter journeys, fundraising goals, and advocacy priorities.
• *Brand Partnerships & External Collaboration**
• Lead the activation of national B2C partnerships, ensuring alignment with UNICEF’s brand values and marketing goals.
• Serve as senior point of contact for brand and creative agencies, managing strategy, timelines, and performance.
• Identify new partnership and sponsorship opportunities to extend reach and impact.
• *Paid Media & Influencer Strategy**
• Oversee Brand and Partnership campaigns paid and earned media plans, including digital, traditional, and influencer channels.
• Lead performance marketing initiatives in collaboration with internal experts and media agencies.
• Ensure alignment of media strategy with campaign and organizational priorities.
• *Team Leadership & Marketing Operations**
• Manage and mentor a high-performing team.
• Champion a collaborative and supportive team culture focused on executional excellence and continuous improvement.
• Oversee campaign timelines, vendor relationships, production logistics, and quality assurance processes.
• *Performance & Reporting**
• Set and track KPIs for campaigns and partnerships, using data and testing to optimize results.
• Deliver campaign reports and strategic insights to the VP and cross-functional stakeholders.
• Stay informed on market trends and competitor activity to inform strategy.
• *Qualifications**
• 10 plus years of progressive experience in brand marketing, integrated campaigns, and/or partnerships.
• Minimum 5 years of senior leadership experience managing people, budgets, and external partners.
• Led the execution of a new brand platform, aligning internal teams and external partners to deliver integrated campaigns, refreshed creative assets, and cohesive brand storytelling across all channels.
• Demonstrated success in leading omnichannel marketing campaigns with measurable impact.
• Strong expertise and understanding of media planning and buying, content marketing, influencer strategy, and sponsorship activation.
• Experience managing high-value partnerships with corporate or consumer brands.
• Skilled in creative briefing, agency collaboration, performance measurement, and cross-functional leadership.
• Outstanding communication, interpersonal, and presentation skills.
• Highly organized, agile, and results-focused.
• Passion for social impact and commitment to equity, accessibility, and inclusive storytelling.
• *An Employer of Choice: What We Offer**

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high-impact.

Members of the UNICEF Canada team have access to the following employee benefits: A ROBUST COMPENSATION PACKAGE

• Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account
• Life, AD&D, & Long-Term disability insurance coverage
• Employer match contributions (5%) to a Group Pension Plan
• Access to parental leave top-up

A COMMITMENT TO WELLNESS

• Flexible-hybrid work environment to support the work-life integration needs of our team
• Minimum 4 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30)
• 10 paid sick days & 2 personal days
• 9 to 11 employee wellness days - an additional series of pre-set days off, given annually to further extend long weeken