We are looking for a proactive and professional **Digital Media Planner** to join our Marketing team. You will be responsible for developing and executing digital marketing strategies in line with the clients’ requirements. Apart from this, you should be able to negotiate for advertisement space on both online and offline media platforms.

You will be collecting and analyzing data on market research before creating digital media campaigns. Presenting proposals and producing briefs to suit different clients and their media buying habits are also a part of this job role.

*Responsibilities**
Planning and executing digital media strategies and campaigns to meet the clients’ requirements
Researching and acquiring digital advertising as well as print advertising space
Monitoring the performance of ongoing campaigns and evaluating past campaigns results
Liaising with clients to understand their requirements and budget
Developing campaigns within the allocated budget
Preparing and presenting ideas and briefs to clients
Coordinating the implementation of digital media plans with the internal team members
Collecting and analyzing campaign data, reports, and metrics
Monitoring new market developments
Communicating with digital media publishers to schedule campaigns as per the plan
Undertaking search engine optimization of different campaigns
Analyzing research data and making recommendations to target potential clients
Working closely with the Sales department to analyze campaign outreach
Managing the day-to-day implementation of campaigns in different geographic locations
Determining the best media outlet mix for our marketing objectives
Proofreading and checking all digital content before releasing
Analyzing clients media habits, preferences, and behaviors
*Requirements**:
Bachelor’s degree in Marketing, Business Administration, Journalism or related field
2+ years of experience as a Media Planner
Knowledge of SEO tools and techniques
Strong presentation and negotiation skills
Excellent communication skills
Knowledge of digital industry trends and developments
Impressive social skills
Ability to manage time effectively
Ability to work at flexible hours
Good analytical and mathematical skills
Ability to identify the latest market trends
Deadline-driven and detail-oriented
Basic knowledge of different media channels like Radio, Television, and Billboards
*Job Types**: Full-time, Casual, Freelance
*Salary**: $3,500.00-$4,500.00 per month
*Benefits**:
Extended health care
Paid time off

Schedule

4 hour shift

Supplemental pay types

Bonus pay
Commission pay
Tips

Ability to commute/relocate

Toronto, ON: reliably commute or plan to relocate before starting work (required)
*Experience**:
media buying: 1 year (preferred)
Social media management: 1 year (required)

✨ Job alerts

✨ Job alerts

Digital Media Planner