Digital Media Planner

We are looking for a proactive and professional **Digital Media Planner** to join our Marketing team. You will be responsible for developing and executing digital marketing strategies in line with the clients’ requirements. Apart from this, you should be able to negotiate for advertisement space on both online and offline media platforms.

You will be collecting and analyzing data on market research before creating digital media campaigns. Presenting proposals and producing briefs to suit different clients and their media buying habits are also a part of this job role.

• *Responsibilities**
• Planning and executing digital media strategies and campaigns to meet the clients’ requirements
• Researching and acquiring digital advertising as well as print advertising space
• Monitoring the performance of ongoing campaigns and evaluating past campaigns results
• Liaising with clients to understand their requirements and budget
• Developing campaigns within the allocated budget
• Preparing and presenting ideas and briefs to clients
• Coordinating the implementation of digital media plans with the internal team members
• Collecting and analyzing campaign data, reports, and metrics
• Monitoring new market developments
• Communicating with digital media publishers to schedule campaigns as per the plan
• Undertaking search engine optimization of different campaigns
• Analyzing research data and making recommendations to target potential clients
• Working closely with the Sales department to analyze campaign outreach
• Managing the day-to-day implementation of campaigns in different geographic locations
• Determining the best media outlet mix for our marketing objectives
• Proofreading and checking all digital content before releasing
• Analyzing clients media habits, preferences, and behaviors
• *Requirements**:
• Bachelor’s degree in Marketing, Business Administration, Journalism or related field
• 2+ years of experience as a Media Planner
• Knowledge of SEO tools and techniques
• Strong presentation and negotiation skills
• Excellent communication skills
• Knowledge of digital industry trends and developments
• Impressive social skills
• Ability to manage time effectively
• Ability to work at flexible hours
• Good analytical and mathematical skills
• Ability to identify the latest market trends
• Deadline-driven and detail-oriented
• Basic knowledge of different media channels like Radio, Television, and Billboards
• *Job Types**: Full-time, Casual, Freelance
• *Salary**: $3,500.00-$4,500.00 per month
• *Benefits**:
• Extended health care
• Paid time off

Schedule

• 4 hour shift

Supplemental pay types

• Bonus pay
• Commission pay
• Tips

Ability to commute/relocate

• Toronto, ON: reliably commute or plan to relocate before starting work (required)
• *Experience**:
• media buying: 1 year (preferred)
• Social media management: 1 year (required)