Marketing Operations Specialist

Summary

Location: Any U.S. Office | Hybrid

Hexagon’s Manufacturing Intelligence division is seeking a Marketing Operations Strategist to support North American operations. This is a Remote position based in the United States with up to 10% travel expected for field marketing activities and events.

At Hexagon, we strive to help industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. Our strength comes from our global footprint and enormous portfolio of advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools.

Why Join Us?

• Be part of a global leader in industrial intelligence.
• Collaborate with a forward-thinking team dedicated to innovation and operational excellence.
• Join a high-impact division focused on precision measurement technologies used across the manufacturing sector.

About The Role

The Marketing Operations Strategist will play a critical role in the planning, execution, and optimization of digital marketing campaigns to support demand generation across the Portable Metrology Americas marketing team. You will act as the digital backbone of the field marketing function, bringing operational discipline and digital execution excellence to campaign planning and delivery

Job Responsibilities

• Collaborate with field marketing managers to activate and optimize integrated digital campaigns across paid, owned, and intent-based channels.
• Build audience segments using 6sense, Pardot engagement scoring, and Salesforce CRM insights to support ABM strategies.
• Ensure clean execution of campaigns through accurate UTM tagging, lead routing, and digital tracking protocols.
• Manage campaign operations in platforms including Google Ads, LinkedIn Campaign Manager, Pardot, and Salesforce.
• Support the implementation and optimization of Conversica (or equivalent) for lead nurturing automation.
• Interpret campaign performance metrics (CTR, CPL, MQL, pipeline impact) and recommend tactical adjustments for improvement.
• Partner with Marketing, Sales, and Business Development to optimize lead management workflows and conversion visibility.
• Develop and maintain documentation, templates, and SOPs to support operational consistency and scalability.
• Work cross-functionally with divisional global marketing operations, data governance, and IT to maintain system integrations and uphold data integrity.

Qualifications

• 8+ years of experience in marketing operations or demand generation within a B2B technology or industrial company.
• Proven proficiency with Salesforce, Pardot, 6sense, and marketing analytics tools.
• Hands-on experience with campaign execution in Google Ads and LinkedIn Campaign Manager.
• Experience with marketing workflow tools such as Monday.com (or similar).
• Analytical mindset with ability to extract insights from performance data and propose optimizations.
• Understanding of lead funnel processes, scoring, and nurture workflows.
• Excellent project management and communication skills, with experience working cross-functionally.
• Self-starter with a passion for process improvement and marketing technology.

Work Environment

This role involves extensive collaboration via digital tools for event and field marketing support along with frequent use of office equipment.

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunities for professional development in a global innovation leader.
• Comprehensive healthcare benefits, including HSA with employer contributions.
• 401(k) with company match.
• Educational reimbursement and internal training programs.
• An inclusive, high-performing global team environment.

Explore Life at Hexagon

At Hexagon, We’re Empowering An Autonomous, Sustainable Future Through Innovation In Manufacturing Intelligence, Simulation, And Automation. Get To Know Our Teams, Our Culture, And Our Technology Through Our Social Media Channels

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