Director Marketing Technology and AI Enablement

Job Description

Current work authorization for Canada is required for all openings

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement

Company Overview

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

The Opportunity

Reporting to the VP, Marketing, the Director, Marketing Technology and AI Enablement is responsible for leading Fidelity Canada’s marketing technology strategy, governance, and innovation agenda, ensuring all marketing platforms, data, and AI capabilities operate as a unified ecosystem that drives automation, personalization and business results.

This Director oversees the Marketing Automation team, Digital Experience team, and Digital Product Managers for the Fidelity.ca and MarTech scum teams, providing both strategic leadership and hands-on direction for platform operations, data integration, and AI enablement.

The Director combines deep marketing technology expertise with leadership and executional excellence. They will enable data-driven marketing across all channels, strengthen the connection between marketing, sales, emerging businesses and product experiences and advance the intelligent use of data, automation, and AI in every facet of Fidelity Canada’s marketing delivery.

What You Will Do

Lead the Marketing Technology and AI Strategy

Develop and execute a multi-year roadmap for marketing technology and AI enablement aligned to business growth and client engagement goals.
Build a connected ecosystem across platforms including Adobe Experience Cloud, Salesforce, Seismic, and Marketo.
Integrate automation and AI across workflows to improve efficiency, targeting, and measurement.
Establish standards for platform governance, data privacy, and consent compliance (CASL, PIPEDA).
Partner with IS, Data, and Compliance to ensure secure, responsible AI adoption.
Define business cases, KPIs, and measurement frameworks for new technologies and pilots.

Oversee Platform Operations and Digital Product Delivery

Lead the Digital Product Managers responsible for Fidelity.ca and the MarTech Scrum teams, ensuring clear priorities, sprint planning, and stakeholder alignment.
Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.
Drive agile delivery practices to increase release velocity and transparency.
Oversee vendor contracts and budgets to ensure scalability and performance.
Partner with Digital Experience to continuously improve usability and accessibility across all digital properties.

Advance Marketing Automation and Personalization

Lead the Marketing Automation team to build and manage programs that engage advisors and investors across email, web, SMS, and events.
Integrate AI-driven decisioning, segmentation, and dynamic content into campaigns.
Partner with Sales to align CRM and lead-qualification processes.
Maintain dashboards that measure campaign effectiveness and engagement across digital channels.

Drive AI Enablement and Marketing Intelligence

Lead the integration of AI into Fidelity’s MarTech stack (Adobe Experience Cloud, Salesforce, Seismic), enabling smarter targeting, automation, and campaign optimization.
Embed AI into digital experiences across Fidelity.ca and mobile apps, including recommendations, next-best-action logic, intelligent search, and content personalization.
Enable teams to use AI-assisted content and campaign tools (e.g., generative AI, automated testing, predictive scoring) to improve speed and effectiveness.
Partner with Data & Analytics to connect AI outputs to dashboards and business intelligence, improving insight velocity and marketing ROI.
Run AI pilots, evaluate vendors, and scale high-impact use cases that reduce manual effort or improve engagement.
Ensure all AI capabilities follow responsible AI, privacy, consent, and compliance standards.

Lead and Develop a High-Performing Team

Manage and mentor leaders across Marketing Automation, Digital Experience, and Digital Product Management.
Create clear objectives, KPIs, and development plans that build accountability and growth.
Foster a culture of innovation, agile collaboration, and data-driven problem solving.
Partner cross-functionally with Events, Content, and Customer Journey Strategy to ensure seamless delivery.

What You Will Bring

Experience in marketing technology, automation, or digital technology leadership in large, matrixed organizations.
Strong influencing and partnership skills across Marketing, Technology, Data, and senior leadership.
Proven leadership of high-performing teams and ability to coach across functions.
Deep knowledge of financial services and wealth management is an asset.
Systems thinker with experience managing complex technology stacks.
Comfort working with data, including PII and sensitive information.
Strong communication and project management skills with the ability to pivot quickly.
A clear vision for how technology, AI, and data can improve efficiency and customer experience

Experience, Education

University degree (Bachelor Degree) or equivalent work experience.
Education in Marketing, Computer Science, Engineering, Data Science, or Business Technology or related field.
7–10 years of experience in marketing technology, marketing automation, digital product, or technology leadership within large, matrixed organizations.
Demonstrated success implementing and scaling enterprise MarTech ecosystems (Adobe Experience Cloud, Salesforce, Seismic, Marketo) and integrating AI/ML capabilities into marketing workflows.
Hands-on experience with agile delivery, including backlog ownership, sprint planning, and cross-functional coordination with IS and Data teams.
Strong background in data strategy, integration, and analytics enablement — including comfort working with sensitive data and PII.
Proven ability to manage multi-million-dollar platform budgets, vendor contracts, and complex delivery pipelines.
Experience leading and developing high-performing teams across multiple MarTech or digital functions.
Experience in financial services, fintech, or enterprise B2B/B2C organizations is a strong asset.

Nice to Have

Experience in financial services, fintech, or enterprise B2B/B2C organizations.
Professional development in AI, automation, or data analytics.
Canadian Securities Course (CSC).
Certified ScrumMaster (CSM), PMI-ACP, or PMP.
Adobe Experience Cloud or Salesforce certifications.
AI/ML or Data Science certifications.

Some of the ways we’ll help you feel valued and supported as part of our team:

Flexible working arrangements - 100% remote, hybrid, and in office options
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following

Awards

Canada's Top 100 Employers

o Greater Toronto's Top Employers

o Canada's Top Family-Friendly Employers

o Canada's Top Employers for Young People

Great Place To Work® Certified

o Best Workplaces for Inclusion

o Best Workplaces for Mental Wellness

o Best Workplaces for Today's Youth

o Best Workplaces for Women

o Best Workplaces in Financial Services & Insurance

o Best Workplaces in Ontario

o Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada
Human Resource Director (HRD) - Best Place To Work

o HRD - 5-Star Benefit Program

o HRD - 5-Star Diversity & Inclusion Employer

Designations

Canadian Compassionate Companies – Certified
Benefits Canada's Workplace Benefits Award - Future of Work Strategy
TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
Canadian HR Reporter's Most Innovative HR Team

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