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Title: B-CPT-10226 SEO & Google Ads Specialist (Construction Industry Focus)

Independent Contractor – IT/Technical VA/ Senior Level (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

We are seeking an experienced bilingual (English/Spanish) SEO & Google Ads Specialist to support the company in launching and maintaining targeted campaigns. The specialist will focus on driving high-quality leads for ADUs, New Construction, Basement/Garage Conversions, and New Garage Builds. The ideal candidate should be skilled in Google Ads setup, optimization, and monthly campaign maintenance.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

1. Google Ads Audit & Setup

Review and analyze the existing Google Ads account to identify opportunities for improvement.
Provide insights on current keyword performance, targeting, ad structure, and budget usage.
Build a fully optimized Google Ads campaign tailored to construction services, including:
ADUs (Accessory Dwelling Units)
New Construction Projects
Basement & Garage Conversions
New Garage Builds

2. Campaign Management & Optimization

Conduct regular monthly maintenance to ensure campaigns are performing efficiently.
Review and adjust keywords, negative keywords, bidding strategies, and ad groups.
Monitor campaign results and recommend improvements based on performance data.
Ensure campaigns stay aligned with lead generation goals and industry trends.

3. SEO Support (Optional/As Needed)

Provide basic SEO recommendations to improve local search visibility.
Suggest keyword enhancements, landing page updates, or website improvements based on campaign needs.

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

Proven experience managing and optimizing Google Ads campaigns (construction or home services industry preferred).
Strong understanding of keyword research, ad group structuring, and negative keyword management.
Ability to run performance audits and implement strategic recommendations.
Familiarity with SEO fundamentals (bonus).
Strong analytical and communication skills.
Detail-oriented and able to work independently.
Tools required include Google Ads, Google Analytics (preferred), and keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs (optional).

Work Schedule

Contracted Hours per Week: 20 Hours
Scheduled Working Days: Monday through Friday
Daily Working Time: TBD PST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

Contractors will operate under a Master Services Agreement and a Statement of Work
This is not an offer of employment; contractors are not employees of 20four7VA or any client
All compensation is processed through 20four7VA according to the terms of the engagement

By submitting your application, you acknowledge that this opportunity is for an independent contractor engagement and not an offer of employment. All applications will be reviewed based on alignment with client needs, qualifications, and availability. If selected, a member of our team will reach out to discuss next steps and potential client matching.

We look forward to reviewing your application and potentially working with you on future client engagements!

This offer from "20four7VA" has been enriched by Jobgether.com and got a 84% flex score.

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B-CPT-10226 SEO & Google Ads Specialist (Construction Industry Focus) at 20four7VA