Sr. Product Manager, Digital Client Experience & SEO

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Posted 4 days ago. Be among the first 25 applicants.

This range is provided by Apex Systems. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60.00/hr - $80.00/hr

Job#: 3010369

Job Description

Position Summary

Our multinational beauty client is seeking a Sr. Product Manager to deliver the most innovative digital SEO & GEO experience in the beauty industry. In this role, you will lead the evolution of their digital presence by optimizing for GenAI‑powered search engines and conversational AI platforms, ensuring content is discoverable and engaging in the era of generative AI. You will partner with business, design, UX, and development teams to define SEO, GEO, and App Store Optimization (ASO) strategies.

Define overarching SEO & ASO strategy, identifying and prioritizing business desires and other opportunities to maintain leadership in online beauty.

Collaborate with key executive stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning with various partners along the way.

As a member of the Product Management organization, you will work closely with other Product Managers to leverage best practices in SEO & ASO across digital channels, work on projects that impact multiple channels, and assess cross‑channel impacts.

This position has a high level of exposure throughout the digital organization. The candidate must demonstrate strong leadership and influence with the ability to communicate a clear product vision to both business and technical partners.

Responsibilities

Define and maintain overarching SEO/GEO & ASO product strategy, identifying and prioritizing business desires and other opportunities to maintain market leadership in online beauty.

Collaborate with key business and tech stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning with various partners along the way.

Develop and execute strategies for GenAI Engine Optimization (GEO), ensuring the client’s content is surfaced effectively by generative AI models (e.g., ChatGPT, Gemini, Perplexity) and voice assistants.

Monitor and analyze how GenAI models interpret, summarize, and present the client’s content, and iterate strategies to maximize visibility and brand integrity.

Stay up‑to‑date on AI search bots and AI search engines (e.g., ChatGPT, Perplexity, Gemini, etc.) and how they influence SEO, GEO, and content strategies.

Define GEO‑specific success metrics, such as AI‑driven traffic, engagement from conversational platforms, and brand mentions in GenAI outputs. Report on the impact of GEO initiatives and recommend ongoing improvements.

Partner with business teams to drive the SEO/GEO roadmap. Help define SEO/GEO product and project strategy, identify implementation options, and guide business partners on recommendations and prioritization.

Drive requirements from concept through launch while partnering with both internal engineering resources and external development partners and vendors.

Manage the day‑to‑day activity of troubleshooting and prioritize GEO & SEO‑related incidents and issues.

Maintain a healthy, groomed backlog of GEO & SEO‑related user stories.

Assess technical questions and partner with Engineering and/or vendor(s) where needed to reach a resolution.

Proactively monitor industry trends in digital experiences – specifically related to GEO, SEO, & ASO – including new capabilities, technology, vendors, and tools.

Create, document, and implement processes, templates, and tools to deliver effectively and consistently across projects.

Drive continual product improvements and inform the product roadmap with new ideas based on ongoing user research (qualitative & quantitative), market/competitive analysis, and GEO, SEO, & ASO performance metrics.

Work closely with current SEO partners, including BrightEdge, Optiversal, AddStructure (BazaarVoice), Botify, Yext, Ayima, Gummicube, and others.

Requirements

Demonstrated experience optimizing content for GenAI engines and conversational AI platforms. Understanding of prompt engineering, large language models (LLMs), and their impact on digital discoverability.

Highly proficient in Search Engine Optimization with a proven track record of implementing digital features that drive organic traffic to consumer websites – experience in App Store Optimization is a plus.

Strong leadership, strategic thinking, and practical organizational planning skills.

Solid understanding of how GEO/local search impacts SEO strategy. Ability to translate SEO and GEO insights into actionable recommendations for cross‑functional teams.

Experience with tools and platforms that measure GenAI‑driven search performance (e.g., AI analytics, conversational traffic analysis).

Knowledge of AI search bots and AI search engines (e.g., ChatGPT, Perplexity, etc.) and their implications for SEO.

Demonstrates experience with the agile sprint development cycle and release process.

Excellent communication and negotiation skills and ability to partner both with business and technical teams.

Deep understanding of the beauty consumer and ability to identify and articulate opportunities.

Nimble and flexible with regards to changing priorities & business needs.

Proven ability to meet critical deadlines while maintaining strong relationships with internal teams and vendor partners.

Self‑sufficient with the ability to operate effectively without close supervision.

Experience using JIRA and agile methodologies, with the ability to maintain flexibility with regards to changing priorities and needs.

Data‑driven decision‑making and experience conducting and interpreting qualitative and quantitative user research.

Minimum Experience

Bachelor’s Degree required.

8–10 years experience in product management with a successful history of launching highly effective SEO features for large transactional websites.

5–7 years of consumer‑based online experience.

Experience launching features or campaigns specifically designed for GenAI engine optimization or conversational AI discoverability is highly desirable.

EEO Employer Statement

Apex Systems is an equal‑opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844‑463‑6178.

Apex Benefits Overview

Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers an HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on‑demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide.

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