Marketing & Digital Strategy Specialist

**Company Overview**

Willow Park Wines & Spirits is Canada’s largest private wine and spirits merchant, recognized for excellence by being voted Calgary's Top Wine and Liquor Store multiple times. Our growth is driven by our commitment to understanding consumer needs and delivering exceptional products and services.

• *Summary**

We are seeking a strategic, data-driven professional who excels at tailoring both digital and traditional marketing strategies to elevate brand awareness, drive sales, and engage target audiences. As the **Marketing & Digital Strategy Specialist**, you will play a pivotal role in planning, executing, and optimizing integrated marketing campaigns across a range of channels. Additionally, you will support special events like our annual Charity Wine Auction and new store launches by assisting with planning, budget tracking, and implementation.

• *WHAT YOU’LL DO**:
• **Develop & Execute Integrated Marketing Campaigns**: Create, implement, and manage marketing campaigns across multiple channels, ensuring they align with company objectives and brand messaging.
• **Collaborate Across Teams**: Work closely with cross-functional teams (sales, product, creative) to develop marketing materials, ensuring consistent and cohesive messaging across all touchpoints.
• **Campaign Calendar Management**: Maintain and update marketing calendars, ensuring that campaigns are executed on time and efficiently.
• **PPC Campaign Management**: Plan, execute, and optimize paid digital marketing campaigns on Meta & Google Ads. Monitor key performance metrics and make data-driven decisions to optimize results. Utilize A/B testing frameworks to continuously improve performance.
• **Website Optimization & SEO**: Optimize website content and structure for search engines to improve organic search rankings. Develop strategies to attract and engage your target audience.
• **Website Audits & UX Improvements**: Conduct regular website audits to identify usability issues that impact user experience. Collaborate with developers to enhance functionality and resolve technical issues, focusing on improving conversion rates, sign-ups, and checkout experiences.
• **Data Analysis & Reporting**: Track and analyze the performance of digital marketing campaigns using tools like Google Analytics. Prepare detailed reports for key stakeholders, leveraging insights to refine strategies and increase ROI.
• **Market & Competitor Research**: Conduct ongoing research to understand your audience, market trends, competitor strategies, and industry insights.
• **Budget Management**: Assist with budget tracking and ensure that marketing initiatives remain within the allocated budget. Effectively manage digital marketing budgets across different channels based on performance and ROI.
• **Continuous Learning**: Stay up-to-date with the latest digital marketing trends, tools, and best practices. Continuously adapt and improve strategies to remain competitive in the digital landscape.
• *WHAT YOU’LL BRING**:
• **Education & Experience**: Post-secondary education in Marketing, Digital Marketing, Communications, or equivalent experience.
• **Experience**: 3+ years of relevant experience in digital marketing, preferably with a proven track record of executing successful campaigns across multiple channels.
• **PPC & Advertising Experience**: Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, programmatic ads, and other paid marketing channels.
• **E-Commerce Knowledge**: Experience with e-commerce platforms such as Shopify is a plus.
• **Analytical Skills**: Excellent ability to analyze data, generate insights, and optimize campaigns based on performance metrics.
• **Proven Campaign Success**: Demonstrated success in managing and executing digital marketing campaigns, meeting KPIs, and delivering measurable results.
• **Communication Skills**: Excellent writing, editing, and proofreading skills, with the ability to create compelling content for various marketing platforms.
• *Benefits**:
• Dental care
• RRSP match
• Vision care

Flexible language requirement

• French not required

Schedule

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: In person